Automation doesn't have to be difficult. With the right strategy, job shops can install and use automation that keeps their companies competitive with larger firms. In this podcast, Alan Rooks, Editor in Chief of Manufacturing Engineering magazine, talks with Amanda Rosenblatt, marketing coordinator for Shop Floor Automation about her company's approach to automating machines; how easy it is for someone new to automation to pick up on this technology and start using it; and how Job Shop Automations' products integrate with automation or software solutions already in in use on the shop floor. The discussion also focuses on how job shops can use strategies for Industry 4.0 and the Industrial Internet of Things.