For years, Johnny Verell's farming operation in western Tennessee has epitomized sustainability. Since making the switch to no-till farming in 1991, the Verells have implemented a range of eco-friendly practices, including variable-rate fertility applications, split nitrogen application, crop rotation, and water conservation—essentially embodying the essence of sustainable agriculture. Now, these longstanding efforts are yielding financial benefits. In this episode, Johnny shares the details of his sustainability journey with Damian Mason and how it led to securing a rewarding $25 per acre contract, highlighting the tangible benefits of environmentally responsible farming.

This episode is presented by CLAAS