Publish & Prosper

Making the Most of Partnerships to Grow Your Audience


Listen Later

In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually beneficial collaboration. 

Watch this episode on YouTube!


Dive Deeper

💡 Explore These Resources

  • Sponsor Magnet by Justin Moore
  • SparkToro
  • BuzzSumo

💡 Listen to These Episodes

  • Ep #13 | Earning Free Publicity for Your Book
  • Ep #46 | How to Maximize ROI on In-Person Events
  • Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search

💡 Read These Blog Posts

  • How to Pitch Your Book for Earned Promotion
  • How to Grow Your Author Network
  • Your Guide to Blog Tours and At-Home Marketing

💡 Watch This Webinar

  • How To Reach a Wider Audience By Working With Micro-Influencers


Sound Bites From This Episode

🎙️ [2:22] “I think it's even more critical right now that people understand the importance of them, but also how to do it. Because right now everything is white noise.”

🎙️ [10:10] “That level of authority and recognition, I think, is really important and that's a great benefit of collaborating with other creators and authors.” 

🎙️️ [27:31] “Nothing can ruin a potential friendship or partnership a relationship faster than not delivering on something that the other deems important.”


💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
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Publish & ProsperBy Matt Briel & Lauren Vassallo

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