In this episode, I sit down with Shelby Wade, HEA+PECAA's Marketing Member Business Advisor to discuss keys to a successful marketing strategy within your practice. 

Key Takeaways

1. Marketing isn't just about growing sales. It's about helping patients feel connected to your practice before they step foot and after they leave.
2. 9 Key Tasks to Marketing Success
   1. Google Advertising
   2. Social Media
   3. Email Marketing
   4. Digital Ads
   5. SEO & Keywords
   6. Youtube/ Short Video Content
   7. Blog and Online Content
   8. Events & Trunk Shows
   9. Direct Marketing
3. Four Questions to Ask About Your Marketing Plan:
   1. What is your current revenue/ gross profit for the past twelve months?
   2. What are your current demographics/ patient personas?
   3. How are you currently spending your marketing dollars?
   4. What is your max capacity of patients?

What Shelby is reading:

• Verity by Colleen Hoover