The Startup Ideas Podcast

Making $$$ with Mobile Apps ($100K MRR Formula)


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On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition.

Timestamps:

00:00 - Intro

02:06 - Overview of $100k Mobile App Blueprint

04:57 - Finding a daily habit to serve

06:27 - Validating demand

09:58 - User experience and onboarding flow

12:32 - Pricing strategies and monetization

13:46 - User journey from first use to advocacy

16:24 - Distribution and marketing channels

18:56 - 30 Day Monetization Blueprint

19:44 - Metrics to Measure

20:59 - Feature Development Framework

22:16 - North Star Metric

25:10 - Startup Idea 1: Dog Allergy Scanner

26:58 - Startup Idea 2: Migraine Weather Guard

28:07 - Startup Idea 3: Silent Study Timer

30:05 - Startup Idea 4: Plant Watering AI Coach

Key Points:

• Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI

• Validate demand through Reddit, TikTok, and other platforms before building

• Optimize for first-win experience within 24 hours of app download

• Use a combination of organic growth, owned channels, and paid acquisition

• Monitor key metrics like retention, conversion, and LTV/CAC ratio

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

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The Startup Ideas PodcastBy Greg Isenberg

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