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Making $$$ with Mobile Apps ($100K MRR Formula)
On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition.
Timestamps:
00:00 - Intro
02:06 - Overview of $100k Mobile App Blueprint
04:57 - Finding a daily habit to serve
06:27 - Validating demand
09:58 - User experience and onboarding flow
12:32 - Pricing strategies and monetization
13:46 - User journey from first use to advocacy
16:24 - Distribution and marketing channels
18:56 - 30 Day Monetization Blueprint
19:44 - Metrics to Measure
20:59 - Feature Development Framework
22:16 - North Star Metric
25:10 - Startup Idea 1: Dog Allergy Scanner
26:58 - Startup Idea 2: Migraine Weather Guard
28:07 - Startup Idea 3: Silent Study Timer
30:05 - Startup Idea 4: Plant Watering AI Coach
Key Points:
• Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI
• Validate demand through Reddit, TikTok, and other platforms before building
• Optimize for first-win experience within 24 hours of app download
• Use a combination of organic growth, owned channels, and paid acquisition
• Monitor key metrics like retention, conversion, and LTV/CAC ratio
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
View all episodes
By Greg Isenberg
4.8
199199 ratings
On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition.
Timestamps:
00:00 - Intro
02:06 - Overview of $100k Mobile App Blueprint
04:57 - Finding a daily habit to serve
06:27 - Validating demand
09:58 - User experience and onboarding flow
12:32 - Pricing strategies and monetization
13:46 - User journey from first use to advocacy
16:24 - Distribution and marketing channels
18:56 - 30 Day Monetization Blueprint
19:44 - Metrics to Measure
20:59 - Feature Development Framework
22:16 - North Star Metric
25:10 - Startup Idea 1: Dog Allergy Scanner
26:58 - Startup Idea 2: Migraine Weather Guard
28:07 - Startup Idea 3: Silent Study Timer
30:05 - Startup Idea 4: Plant Watering AI Coach
Key Points:
• Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI
• Validate demand through Reddit, TikTok, and other platforms before building
• Optimize for first-win experience within 24 hours of app download
• Use a combination of organic growth, owned channels, and paid acquisition
• Monitor key metrics like retention, conversion, and LTV/CAC ratio
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
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