Inside Amazon, vendor managers are renowned for having vast amounts of data at their fingertips to fine tune performance and, famously, drive negotiation with their brand manufacturer partners. Imagine if you could go to those negotiations, or better yet, fine-tune your Amazon business every day with your own set of financial, retail, advertising, and brand data out of Amazon systems. The team of ex-Amazonians at Reason Automation have set out to provide just that. Rob and Peter sat down with Reason’s co-founder and CEO, to talk about what data is critical to managing your business and how they democratize access for any brand looking to win.