#80
Acquiring high yielding assets is the smart investor’s way to stay ahead of inflation and high interest rates.

But with so many short-term rental businesses going under during Covid due to an over reliance on Airbnb, Serviced Accommodation investors ignore the power of direct bookings at their peril.

Mark Simpson is the host of the Boostly podcast, and the author of three books on helping hospitality hosts thrive.

He’s on a mission to help one million short term rental businesses cut down on their over-reliance on Online Travel Agents.

This episode explores the ways in which expat and remote investors can manage their management agencies.

Mark highlights the questions to ask your managing agent to see whether they’re maximising your returns with direct bookings.

By drilling down on your avatar, and concentrating on referrals from existing clients, you can sweat your asset even harder.

Mark also has some handy hints for due diligence in your target areas.

If you’re into SA, this is a must-listen episode!

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market research, management company, cold calling, work vans, hotel market, data analysis, direct bookings, ideal guest avatar, referrals, repeat business, engagement, feedback, mortgages, customer avatar, niche, existing customers, referral system, AI technology, voice technology, branding, Boostly podcast, serviced accommodations, weekend market, 80 20 rule, market segment, Air DNA, GPT, dynamic pricing, saturation, target audience, sales and marketing, TaskRabbit, LinkedIn, Gumtree, Facebook groups.