MAP IT FORWARD Middle East

MAP IT FORWARD Middle East

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MAP IT FORWARD Middle East episodes

  • #248 Lena Parker: Energy in The Coffee Supply Chain | The Daily Coffee Pro Podcast
    This is the 1st in a 5-part series with Lena Parker (Lee's twin sister) joining the podcast for the first time to discuss her expertise, energy security, transition, emissions, transfer, and sustainability in the coffee industry.
    In the first episode of this series for The Daily Coffee Pro Podcast, Lena helps us understand why the coffee industry should be paying attention to energy security issues with urgency.
    Connect with Lena here: https://www.linkedin.com/in/lenaparker/
    16 min
  • #247 Melisa Urtuzuastegui: Product Life Cycle | The Daily Coffee Pro Podcast
    This is the 5th and final episode in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.
    In this episode of this series on The Daily Coffee Pro Podcast, Melisa helps us understand the importance of a product life cycle and the relationship it has to seasonality.
    Connect with Melisa here: https://www.linkedin.com/in/melurtu/
    Branding Matters: https://www.brandingmatters.ae/
    17 min
  • #246 Melisa Urtuzuastegui: Content Types For Social Media | The Daily Coffee Pro Podcast
    This is the 4th in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.
    In this episode of the series, Melisa breaks down the types of content you should be using on social media to grow your coffee brands and extend your reach.
    Connect with Melisa here: https://www.linkedin.com/in/melurtu/
    Branding Matters: https://www.brandingmatters.ae/
    16 min
  • #245 Melisa Urtuzuastegui: Funnel Marketing | The Daily Coffee Pro Podcast
    This is the 3rd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.
    In this episode of the series, Melisa explains the importance of a marketing funnel and how you can use it to be deliberate about growing your customer base in your specialty coffee small business.
    Connect with Melisa here: https://www.linkedin.com/in/melurtu/
    Branding Matters: https://www.brandingmatters.ae/
    17 min
  • #244 Melisa Urtuzuastegui: Brand Identity | The Daily Coffee Pro Podcast
    This is the 2nd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.
    In this episode of the series, Melisa deconstructs what it means to have a brand identity and the return on investment for your business once you go to the trouble of defining what that identity is.
    Connect with Melisa here: https://www.linkedin.com/in/melurtu/
    Branding Matters: https://www.brandingmatters.ae/
    17 min
  • #243 Melisa Urtuzuastegui: Aligning Brand Values | The Daily Coffee Pro Podcast
    This is the 1st in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.
    In this first episode of the series, Melisa helps us understand what brand values are and how we align those values with everything we do as business owners.
    Connect with Melisa here: https://www.linkedin.com/in/melurtu/
    Branding Matters: https://www.brandingmatters.ae/
    16 min
  • #242 Nawar Adra: The Barista Mafia | The Daily Coffee Pro Podcast
    This is the 4th in a 4-part series with Nawar Adra from Stitch Coffee. In this series, Nawar and Lee (who were in Dubai together for World of Coffee) discuss what the Middle East taught them about the future of coffee worldwide.
    In this episode of the series on The Daily Coffee Pro Podcast, Nawar and Lee close out this series by discussing an unusual phenomenon that they witnessed during their time in the UAE that they've not seen anywhere else in the world. It's called The Barista Mafia and they're presenting interesting challenges for the specialty coffee ecosystem in the region.
    Connect with Nawar here: https://www.linkedin.com/in/nawar-adra-12909516a/
    https://www.mapitforward.coffee
    20 min
  • #241 Nawar Adra: What We Learned About Coffee Consumers | The Daily Coffee Pro Podcast
    This is the 3rd in a 4-part series with Nawar Adra from Stitch Coffee. In this series, Nawar and Lee (who were in Dubai together for World of Coffee) discuss what the Middle East taught them about the future of coffee worldwide.
    In this episode of the series on The Daily Coffee Pro Podcast, Nawar and Lee explore what they learned about the coffee consumer from their time in the Middle East and what it shows about the future of specialty coffee around the world.
    Connect with Nawar here: https://www.linkedin.com/in/nawar-adra-12909516a/
    https://www.mapitforward.coffee
    19 min
  • #240 Nawar Adra: What We Learned About Cafes | The Daily Coffee Pro Podcast
    This is the 2nd in a 4-part series with Nawar Adra from Stitch Coffee. In this series, Nawar and Lee (who were in Dubai together for World of Coffee) discuss what the Middle East taught them about the future of coffee worldwide.
    In this episode of the series, Nawar and Lee explore what the cafes they visited in the United Arab Emirates have to teach us about the future of coffee and the potential of where cafes are headed.
    Connect with Nawar here: https://www.linkedin.com/in/nawar-adra-12909516a/
    https://www.mapitforward.coffee
    14 min
  • #239 Nawar Adra: The Specialty Coffee Industry | The Daily Coffee Pro Podcast
    This is the 1st in a 4-part series with Nawar Adra from Stitch Coffee. In this series, Nawar and Lee (who were in Dubai together for World of Coffee) discuss what the Middle East taught them about the future of coffee worldwide.
    In this episode of the series, Nawar and Lee talk about what they learned from their time in the Middle East about the future of coffee from the perspective of the industry.
    Connect with Nawar here: https://www.linkedin.com/in/nawar-adra-12909516a/
    https://www.mapitforward.coffee
    19 min

About MAP IT FORWARD Middle East

From the publisher's feed

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry.