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When Marcus Holzinger revealed his new Elegend EL1, a modern and electric reinterpretation of the Audi Sport quattro, he turned a lot of heads. Initially, it was only going to be a promotional design to celebrate the 40th year of operation for Hote Design, a German design and modeling studio founded by his father who was a former designer at Audi. Hote had worked on the Sport quattro and many, many more Audis over the years, and the Sport quattro made for the perfect starting point for an idea that would eventually form to create a car company intent on reinterpeting iconic performance cars in a modern EV form. In October we visited the Hote studios and saw the car, which will be featured in the Q1_2023 issue of quattro Magazine. More recently, we caught up with Marcus to learn about the Elegend project, his studio, his family history and more.
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When Marcus Holzinger revealed his new Elegend EL1, a modern and electric reinterpretation of the Audi Sport quattro, he turned a lot of heads. Initially, it was only going to be a promotional design to celebrate the 40th year of operation for Hote Design, a German design and modeling studio founded by his father who was a former designer at Audi. Hote had worked on the Sport quattro and many, many more Audis over the years, and the Sport quattro made for the perfect starting point for an idea that would eventually form to create a car company intent on reinterpeting iconic performance cars in a modern EV form. In October we visited the Hote studios and saw the car, which will be featured in the Q1_2023 issue of quattro Magazine. More recently, we caught up with Marcus to learn about the Elegend project, his studio, his family history and more.
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