https://www.linkedin.com/in/mario-nawfal/ (Mario Nawfal) is the founder of the https://athenagroupofcompanies.com/ (Athena Group of Companies), a conglomerate that operates in more than 40 countries. He started in 2012 with $300 in the bank selling blenders door to door and built that into a business (Froothie) that generated $10m in its second year. Next he built global brand status with Optimum Appliances, a brand he created from scratch. Next he established a range of brands in niches such as personal mobility, fitness, and e-cigarettes. In 2016, he started GoGlobal, an incubator that helps businesses scale their product or ecommerce operations to more than 30 countries rapidly and efficiently.

In 2017, he established https://ibcgroup.io/ (International Blockchain Consulting) (IBC), a network of experts in more than 40 countries that rose in less than a year to become an established industry authority in the rapidly growing blockchain and crypto space. After the success of IBC, Mario launched https://ibi.io/ (IBI Ventures) (a venture capital fund), https://ibagroup.io/ (IBA) (blockchain accounting), and IGC (cannabis and hemp business consulting). In 2019, he launched a new company, Zense, to provide entrepreneurs with insight on how to launch a successful business with a limited budget. Currently, he has created the 7Figure Launchpad, the world’s first and only full-access business program.

“That’s when I realized that the person I had trusted to build my business and I was actually in discussion with to become the CEO, because I didn’t want to get too involved in my VC (venture capital) had just walked away and taken clients with him.”

Mario Nawfal

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Worst investment ever After e-commerce success, Mario looks at blockchain Back in 2017, Mario’s main enterprise was Froothie, an e-commerce business and an area in which he had expertise. But he was very interested in blockchain technology after looking at it for a while. He had free time, was travelling around Europe and started learning about the industry, mainly by reading to learn as much as he could and building contacts, calling people. With an assistant scheduling calls from morning until night, that’s what he would do day in, day out. One of the people he talked to was a Mr. “M”, with whom Mario started working, and who along with another gentleman, helped him start IBC. Mario knew how to start, build and scale businesses, but had no knowledge about blockchain, was not a developer nor could he write code, so he needed some experts around him.

IBC starts well and grows to seven figures in six months While his businesses were doing OK, Froothie took a hit with a legal challenge over a supplier mishap. IBC was his next venture but he had to be careful as he couldn’t put in a lot of money. So he had brought on people working to build the business. It started out well and the experts he had brought on built the company as Mario was learning and pivoting when pebbles started to hit and testing different tactics to ensure they worked. He started doubling down and all this worked well to that point that IBC had scaled to seven figures in less than six months. So everything was going well, but he had forgotten to attend one of his main weaknesses - due diligence. Mario trusted people too easily.

‘Trusted’ colleague earmarked to be CEO ‘disappears’ Everything was going well, the company was going well, the company was scaling despite a few issues over delivery that he had to get involved in, but at the end of 2018, suddenly M. vanished. Initially, he was in hospital for a week and Mario was very worried, and sent messages to him and got everyone to send him wishes for a speedy recovery, and then he just...