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This week’s special guest is industry expert Mark Simpson – the direct booking king, Founder of Boostly, and the man Airbnb don’t want you to know about. 

Mark spoke to James Varley about being born into the vacation rentals industry, founding Boostly, his top direct booking tips, marketing tactics, and what he really thinks about Airbnb.

Mark’s favourite brand shout-out went to Mount, while his individual shout-out went to HCH Founder, James Varley.

3:44 Born into the STR industry

15:47 The Boostly elevator pitch: the ultimate direct booking solution

19:05 Why are direct bookings so important?

28:12 Mark’s top three direct booking tips

39:21 What Mark has learned about marketing 

45:27 ‘I love Airbnb’ – but you have to make the OTAs work for you

49:32 The future of Boostly 

50:42 Top tips for hosts and property managers: start with a great bed! 

51:20 Top trends in 2024

55:14 Favourite brand in the STR industry: Mount (shout-out for Madison Rifkin)

56:39 Individual shout-out: James Varley(!)

57:04 Biggest lesson learned: get a great accountant! 

Links mentioned:

Holiday Cottage Handbook LIVE (download your free e-ticket)

HCH Financial Services Call: 0333 1234 536 Email: [email protected]

Holiday Cottage Handbook website 

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Mark Simpson

Boostly

Touch Stay

SuperControl

Isaac French 

Mount

Madison Rifkin

James Varley 

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