Market MakeHer Podcast

We’re back from spring break! 😎 Lately, we keep seeing posts on social media that say something like, “If you want $100,000 a year in passive income, you just need to own (X) much stock.” That sounds simple… but it left me wondering: what does that actually mean?

Jess Inskip already taught us what stocks are and helped break it down by starting with the basics back in the first few episodes. We’ve briefly talked about when a company makes a profit, they have a choice: reinvest profits into the company's growth or return them to shareholders (dividends). Seems like two choices, but it actually puts stocks into three main styles: growth, income, and value.

We walk through what each of these stock types actually mean, why investors might choose one over another, and how things like interest rates can influence which style is leading the market at any given time.

If you’ve ever wondered why some stocks focus on paying dividends while others seem obsessed with growth, this episode will help connect the dots.

By the end, you’ll understand:

• What a stock actually represents
• The difference between growth, income, and value stocks
• Why companies choose to reinvest profits or pay dividends
• How interest rates can influence which types of stocks perform best

If you’re learning how the stock market works and want to better understand the different types of companies you’re investing in, this episode is a great place to start. Come learn with me, Jessie DeNuit, as I ask Jess how all this investing stuff works. 📓

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Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

We're continuing our deep-dive into one of the most fascinating moments in market history: the dot-com bubble - and what happened after it burst. 

[This is part 2; listen to episode 101 for part 1!]
  
You’ve probably heard of companies like Pets.com, the infamous dot-com failure, and Amazon, which somehow survived a 90% stock collapse and went on to become one of the most powerful companies in the world. But what actually separated the companies that failed from the ones that survived?

Jess Inskip walks us through the key lesson investors learned the hard way: growth alone isn’t enough. Companies need a real “path to profitability” and “free cash flow.”

And here’s why this matters today:
Every time a new AI breakthrough hits the market, whether it’s DeepSeek, Claude, or the next big model, investors start asking the same question they asked during the dot-com era: Who will actually survive this technological shift?

Together we unpack:

• The rise and fall of Pets.com, the poster child of dot-com excess
• How Amazon survived a 90% crash and became a dominant company
• Why investors became obsessed with free cash flow and burn rate after the bubble
• How the crash reshaped the tech industry and investing behavior
• And why the ghost of the dot-com bubble is still haunting today’s AI boom

If you want to understand why markets react the way they do to revolutionary technology, this episode will give you the historical context that is showing up in markets todaaayy!

Make good choices. ;)
 

 Episode note:
About 23 minutes in, Jess mentions "bar codes," but she meant "QR Codes" - FYI. 

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Don’t Beat the Market; Be the Market.

You hear about index funds everywhere…on TikTok, from your finance friends, even on our Market MakeHer merch (yes, the “Index Funds and Chill Shirt” is real). But what are they, really? And why do people say we should have them in our portfolio?

In this episode, I asked Jess to break it all down for us, starting with the jargon. We dig into why index funds are the simplest way to invest and why they’re considered the foundation of most long-term portfolios.

Plus, we take a quick trip back to the 1970s for the surprisingly dramatic story of how the first index fund was created and why people once called it “Bogle’s Folly.” Spoiler: it changed everything. Spoiler from the spoiler: markets are constantly innovating and changing. 

If you’ve ever wondered where to start with investing, this one’s for you. By the end, you’ll understand exactly how index funds work and why just “being the market” can sometimes be the smartest move of all.

EducAction To-Do List:

• Check your 401(k) or IRA: Do you already own an index fund? Many retirement plans default to them.
• Compare expense ratios: If you own mutual funds, look up their fees. Are index funds cheaper?
• Think about your goals: Do you want broad exposure (total market) or focused exposure (like a sector)?
• Try dollar-cost averaging: Start small and invest consistently, instead of worrying about timing the market.

If you enjoyed this episode:

• Subscribe to our newsletter.
• Share it with a friend who’s just starting to invest.
• Leave us a review—your feedback helps more people find Market MakeHer.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Yes, we’re back down “The Fed” rabbit hole, err um, history lesson that we can learn from as self-directed investors. Okay, so this one surprised me. There was actually a time when the U.S. economy was… chill? From the mid-’80s to the mid-2000s, inflation stayed low, growth was steady, and recessions barely made a dent. Jess Inskip calls it The Great Moderation — basically the Fed’s calm era, when they learned that communication and credibility could stabilize the economy just as much as interest rates.

In this episode, we dig into how Alan Greenspan and Ben Bernanke helped turn “don’t panic” into policy, from the first-ever Fed statements to the now-famous dot plot. But (you knew there was a “but”)… that long stretch of calm also created a little too much confidence, setting the stage for what came next: the Great Financial Crisis.

So grab your coffee — we’re talking about the era when the Fed made it look easy… right before it got really hard.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

This week’s episode is for our newbies, our beginner investors, and those who might need a little refresher check-in on their basic personal finance goals. Welcome to your investing education 

If you feel completely in the dark when it comes to investing, or you're just getting started in your investing journey, this episode will illuminate you! ✨✨✨ We’ll give you “the why,” “the how,” and “what to do first.” 
 
We start with why investing matters (prices rise over time, so your dollars lose buying power if they just sit). Then we zoom out to what the market actually does, more up years than down, and why the long-run average (~10.65%) only works for you if you stick around (remember that “time in the market is better than timing the market” thing). 
 
You’ll see how compounding interest and dollar-cost averaging can turn into real progress over 5, 10, 15, and 20 years. We finish with the prerequisites: crushing credit-card debt (because you can’t out-invest it), building an emergency fund, and steps you can take to set yourself up for success.

By the end, you’ll have a simple, confidence-building checklist you can start today – you’ve got this!

If you want extra learning goodies, like a glossary of terms, or Jess and Jessie’s extra thoughts for the week: Sign up for our Newsletter!

Related Episodes:
12. How to Invest in the Stock Market (a step-by-step guide)

2. Understanding the Stock Market

24. Pay Yourself First

56. How to Construct and Manage an Investment Portfolio

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

We're back! And since everyone keeps comparing the AI boom to the dot-com era (and asking if we're in a similar bubble) we decided to kick off Season 3 by taking us all down another rabbit hole to see what really happened.

In this episode, Jess and I take you back to the 1990s — when optimism was sky-high, money was cheap, music was great, and anything with “.com” in its name could send Wall Street into a frenzy. We unpack the perfect economic storm that built the dot-com bubble, the wild timeline of events that burst it, and the investor psychology that led even the smartest people to think "this time was different."

Why Does This Matter To Me?
As we said in Episode 100, sometimes history haunts us, but there are lessons to learn from the past. As we release this episode heading into "Eclipse Season," we're reminded that time is cyclical, spiraled, and layered.

What can we learn as self-directed investors from the Dot-Com Bubble? We explain the details of this week's lesson and how it parallels the AI Boom of today in our Free Newsletter! ;)

Key Takeaways:

• The 1990s were the perfect setup for a bubble: Low inflation, low interest rates, and a booming economy gave investors confidence (and cheap money) to chase risk. The Internet fueled the fire. Interesting timing as we ride into the year of the Fire Horse! 
• Technology changed everything - and everyone wanted in: The fast rise of Internet companies made it feel like endless growth was guaranteed. IPOs exploded, valuations skyrocketed, and nobody was looking at profits - sound familiar?
• FOMO and vibes replaced fundamentals. “Irrational exuberance” described the collective hive-mind that pushed prices higher simply because they were already rising. Everyone was hyped up on optimism and greed, leading to risky investing, and proving that markets run on emotion as much as data. 
• The media amplified the mania: Financial news networks turned investing into entertainment. Analysts became influencers before social media existed, and market updates sounded more like sports commentary than financial analysis. 

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

🎉 Season 3 is officially here.

After a long hiatus, Market MakeHer is back with a whole new season and a major upgrade.

Launching February 18, this season goes deeper, wider, and smarter.

Expect rabbit holes (the good kind):

• How the Federal Reserve was formed and how it actually works
• A full breakdown of the dot-com bubble
• Index funds, ETFs, and how to truly “index fund and chill”
• Advanced topics like repo markets… explained in plain English

This is investing education without the gatekeeping.

Hosted by Jessica Inskip and Jessie DeNuit, Market MakeHer follows a teacher–learner format. Jess brings the experience. Jessie brings the questions. And together, they slow things down, cut the jargon, and translate finance from foreign language to real life.

Whether you’re just getting started or ready to level up, this podcast is designed for the self-directed investor who wants to understand the market, not just react to it.

History. Strategy. Basics. Advanced concepts. Real context.

Because the market doesn’t need to be mysterious. It just needs to be explained.

Welcome back to Market MakeHer. Season 3 starts February 18. 🎧✨

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future.

In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump scare. 😱From the Great Depression to the COVID crash, we break down what happened, why it mattered, and how each event changed the rules for investors like us. Spoiler: history doesn’t just repeat—it haunts us. 👻

Whether you’re brand new to investing or you’ve been in the markets for years, this one’s packed with insights to help you stay grounded, stay curious, and stay in the game.

And to everyone who’s listened, shared, and supported the show—we see you, we appreciate you, and we couldn’t have made it to 100 without you. Here’s to the next chapter…and season. We'll be back with Season 3 in a new (more organized) format in a few weeks! 💙

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

If you’re still early on in your investing journey, you may have some questions like: “What if I’m totally wrong and lose money?” or “Am I even using my 401(k) and Roth the right way?” Some of you had those exact questions and wrote in asking for answers.

In this episode, Jess and Jessie answer your top investing questions—from the biggest mistakes beginners make (guilty 😅), to handling fear when you’re in a trade, to how retirement accounts actually work.

Whether you're just starting out or just want a fresh perspective on the basics, this episode breaks things down without dumbing it down.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee.

In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how the economy, monetary policy, and what’s happening in the world - really does affect how our money makes money. Today we are FULLY breaking down the yield curve—what it is, what moves it, and why it’s one of the most important signals in the entire market. 

We’ll explains how things like inflation, economic growth, government debt, and even global drama (yes, drama) can make yields rise or fall.

You’ll learn:

• What the yield curve actually shows us
• Why inflation expectations are everything
• How supply and demand for bonds move the market
• What the bond market thinks about the Fed
• Why geopolitics can send yields swinging in both directions

If you’ve ever wanted to understand bond yields without needing a finance degree, this one’s for you.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions.