This week’s episode is for our newbies, our beginner investors, and those who might need a little refresher check-in on their basic personal finance goals. Welcome to your investing education 

If you feel completely in the dark when it comes to investing, or you're just getting started in your investing journey, this episode will illuminate you! ✨✨✨ We’ll give you “the why,” “the how,” and “what to do first.” 
 
We start with why investing matters (prices rise over time, so your dollars lose buying power if they just sit). Then we zoom out to what the market actually does, more up years than down, and why the long-run average (~10.65%) only works for you if you stick around (remember that “time in the market is better than timing the market” thing). 
 
You’ll see how compounding interest and dollar-cost averaging can turn into real progress over 5, 10, 15, and 20 years. We finish with the prerequisites: crushing credit-card debt (because you can’t out-invest it), building an emergency fund, and steps you can take to set yourself up for success.

By the end, you’ll have a simple, confidence-building checklist you can start today – you’ve got this!

If you want extra learning goodies, like a glossary of terms, or Jess and Jessie’s extra thoughts for the week: Sign up for our Newsletter!

Related Episodes:
12. How to Invest in the Stock Market (a step-by-step guide)

2. Understanding the Stock Market

24. Pay Yourself First

56. How to Construct and Manage an Investment Portfolio

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About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

We're back! And since everyone keeps comparing the AI boom to the dot-com era (and asking if we're in a similar bubble) we decided to kick off Season 3 by taking us all down another rabbit hole to see what really happened.

In this episode, Jess and I take you back to the 1990s — when optimism was sky-high, money was cheap, music was great, and anything with “.com” in its name could send Wall Street into a frenzy. We unpack the perfect economic storm that built the dot-com bubble, the wild timeline of events that burst it, and the investor psychology that led even the smartest people to think "this time was different."

Why Does This Matter To Me?
As we said in Episode 100, sometimes history haunts us, but there are lessons to learn from the past. As we release this episode heading into "Eclipse Season," we're reminded that time is cyclical, spiraled, and layered.

What can we learn as self-directed investors from the Dot-Com Bubble? We explain the details of this week's lesson and how it parallels the AI Boom of today in our Free Newsletter! ;)

Key Takeaways:

• The 1990s were the perfect setup for a bubble: Low inflation, low interest rates, and a booming economy gave investors confidence (and cheap money) to chase risk. The Internet fueled the fire. Interesting timing as we ride into the year of the Fire Horse! 
• Technology changed everything - and everyone wanted in: The fast rise of Internet companies made it feel like endless growth was guaranteed. IPOs exploded, valuations skyrocketed, and nobody was looking at profits - sound familiar?
• FOMO and vibes replaced fundamentals. “Irrational exuberance” described the collective hive-mind that pushed prices higher simply because they were already rising. Everyone was hyped up on optimism and greed, leading to risky investing, and proving that markets run on emotion as much as data. 
• The media amplified the mania: Financial news networks turned investing into entertainment. Analysts became influencers before social media existed, and market updates sounded more like sports commentary than financial analysis. 

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
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✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

🎉 Season 3 is officially here.

After a long hiatus, Market MakeHer is back with a whole new season and a major upgrade.

Launching February 18, this season goes deeper, wider, and smarter.

Expect rabbit holes (the good kind):

• How the Federal Reserve was formed and how it actually works
• A full breakdown of the dot-com bubble
• Index funds, ETFs, and how to truly “index fund and chill”
• Advanced topics like repo markets… explained in plain English

This is investing education without the gatekeeping.

Hosted by Jessica Inskip and Jessie DeNuit, Market MakeHer follows a teacher–learner format. Jess brings the experience. Jessie brings the questions. And together, they slow things down, cut the jargon, and translate finance from foreign language to real life.

Whether you’re just getting started or ready to level up, this podcast is designed for the self-directed investor who wants to understand the market, not just react to it.

History. Strategy. Basics. Advanced concepts. Real context.

Because the market doesn’t need to be mysterious. It just needs to be explained.

Welcome back to Market MakeHer. Season 3 starts February 18. 🎧✨

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future.

In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump scare. 😱From the Great Depression to the COVID crash, we break down what happened, why it mattered, and how each event changed the rules for investors like us. Spoiler: history doesn’t just repeat—it haunts us. 👻

Whether you’re brand new to investing or you’ve been in the markets for years, this one’s packed with insights to help you stay grounded, stay curious, and stay in the game.

And to everyone who’s listened, shared, and supported the show—we see you, we appreciate you, and we couldn’t have made it to 100 without you. Here’s to the next chapter…and season. We'll be back with Season 3 in a new (more organized) format in a few weeks! 💙

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

If you’re still early on in your investing journey, you may have some questions like: “What if I’m totally wrong and lose money?” or “Am I even using my 401(k) and Roth the right way?” Some of you had those exact questions and wrote in asking for answers.

In this episode, Jess and Jessie answer your top investing questions—from the biggest mistakes beginners make (guilty 😅), to handling fear when you’re in a trade, to how retirement accounts actually work.

Whether you're just starting out or just want a fresh perspective on the basics, this episode breaks things down without dumbing it down.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee.

In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how the economy, monetary policy, and what’s happening in the world - really does affect how our money makes money. Today we are FULLY breaking down the yield curve—what it is, what moves it, and why it’s one of the most important signals in the entire market. 

We’ll explains how things like inflation, economic growth, government debt, and even global drama (yes, drama) can make yields rise or fall.

You’ll learn:

• What the yield curve actually shows us
• Why inflation expectations are everything
• How supply and demand for bonds move the market
• What the bond market thinks about the Fed
• Why geopolitics can send yields swinging in both directions

If you’ve ever wanted to understand bond yields without needing a finance degree, this one’s for you.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

The investing world has a lot of jargon. It can sometimes seem like another language. But it’s not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;)

Check out Part 1 of Investing Jargon (episode 33 or 94) where we covered the first 19 terms that build upon each other. For example, you have to know what capital is before you understand “capital appreciation” or how a stock is defined before you understand stock exchange and stock market. In this episode, Part 2, we cover 11 new essential investing terms that make sense after you learn those previous terms. Learn how to understand the finance-bros from your finance-sis and become fin-fluent. 😀

Episodes Mentioned:

95. Dividend Investing

88. The 11 Sectors

67. Year-end personal finance tips

56. Portfolio Management & Asset Allocation

10. How to read a stock quote

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason? 

We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a strategy that starts with the economy and works its way down to the stock level. It’s about understanding what’s happening in the world, figuring out which sectors benefit, and then zooming in on specific companies.

We cover:

• How to assess the current economic environment using real-world clues
• Why sectors matter and how they respond to changes in growth, inflation, and interest rates
• How to connect the dots from macro trends → sectors → stocks

If you’ve ever felt like your investing decisions are based on isolated info or gut feelings, this episode will help you build a more thoughtful, step-by-step approach. Top-down investing gave me context and confidence - and I think it will for you too. 🔮✨

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - the novice). We’re not just learning what dividends are, but how they can support different investing goals.

We talk about:

• How dividend stocks differ from growth stocks
• What makes a dividend stock high-quality (spoiler: it’s not just about yield)
• The key dividend dates you need to know so you actually get paid
• How to look at Beta when choosing dividend stocks to smooth volatility in portfolios
• How dividend stocks can add income, stability, or reinvestment power to your strategy

Whether you’re investing for the long haul or just getting started, this episode will help you see dividends as more than a bonus—they’re a tool. Learn how to use them wisely. ✨

Related Episodes:

3. What is a stock?

10. How to read a stock quote

14. How to analyze a stock

18. Understand the yield curve

29. Investment risk tolerance

56. How to construct and manage a portfolio

59. What is P/E ratio and Stock Valuation

74. Stock Order Types    

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Sometimes, the smartest move you can make is going back to the basics. After 33 episodes of learning this language, I realized something: investing terms aren’t just jargon—they’re building blocks. Terms compound, just like your money should!

And when you understand them in the right order, everything clicks. That’s why we’re replaying this episode. Jess walks me through essential concepts like capital, stocks, IPOs, mutual funds, ETFs, market cap, dividends, and more, layered in a way that makes the market make actual sense. 

Whether you're just starting out or need a refresher, this episode is proof that financial literacy isn’t complicated when it's explained clearly. And yes, most of it really is in the name.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...