Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future.

In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump scare. 😱From the Great Depression to the COVID crash, we break down what happened, why it mattered, and how each event changed the rules for investors like us. Spoiler: history doesn’t just repeat—it haunts us. 👻

Whether you’re brand new to investing or you’ve been in the markets for years, this one’s packed with insights to help you stay grounded, stay curious, and stay in the game.

And to everyone who’s listened, shared, and supported the show—we see you, we appreciate you, and we couldn’t have made it to 100 without you. Here’s to the next chapter…and season. We'll be back with Season 3 in a new (more organized) format in a few weeks! 💙

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About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

If you’re still early on in your investing journey, you may have some questions like: “What if I’m totally wrong and lose money?” or “Am I even using my 401(k) and Roth the right way?” Some of you had those exact questions and wrote in asking for answers.

In this episode, Jess and Jessie answer your top investing questions—from the biggest mistakes beginners make (guilty 😅), to handling fear when you’re in a trade, to how retirement accounts actually work.

Whether you're just starting out or just want a fresh perspective on the basics, this episode breaks things down without dumbing it down.

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Ask Us a Question, Leave a Review, Follow, Subscribe:
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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee.

In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how the economy, monetary policy, and what’s happening in the world - really does affect how our money makes money. Today we are FULLY breaking down the yield curve—what it is, what moves it, and why it’s one of the most important signals in the entire market. 

We’ll explains how things like inflation, economic growth, government debt, and even global drama (yes, drama) can make yields rise or fall.

You’ll learn:

• What the yield curve actually shows us
• Why inflation expectations are everything
• How supply and demand for bonds move the market
• What the bond market thinks about the Fed
• Why geopolitics can send yields swinging in both directions

If you’ve ever wanted to understand bond yields without needing a finance degree, this one’s for you.

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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

The investing world has a lot of jargon. It can sometimes seem like another language. But it’s not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;)

Check out Part 1 of Investing Jargon (episode 33 or 94) where we covered the first 19 terms that build upon each other. For example, you have to know what capital is before you understand “capital appreciation” or how a stock is defined before you understand stock exchange and stock market. In this episode, Part 2, we cover 11 new essential investing terms that make sense after you learn those previous terms. Learn how to understand the finance-bros from your finance-sis and become fin-fluent. 😀

Episodes Mentioned:

95. Dividend Investing

88. The 11 Sectors

67. Year-end personal finance tips

56. Portfolio Management & Asset Allocation

10. How to read a stock quote

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Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason? 

We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a strategy that starts with the economy and works its way down to the stock level. It’s about understanding what’s happening in the world, figuring out which sectors benefit, and then zooming in on specific companies.

We cover:

• How to assess the current economic environment using real-world clues
• Why sectors matter and how they respond to changes in growth, inflation, and interest rates
• How to connect the dots from macro trends → sectors → stocks

If you’ve ever felt like your investing decisions are based on isolated info or gut feelings, this episode will help you build a more thoughtful, step-by-step approach. Top-down investing gave me context and confidence - and I think it will for you too. 🔮✨

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - the novice). We’re not just learning what dividends are, but how they can support different investing goals.

We talk about:

• How dividend stocks differ from growth stocks
• What makes a dividend stock high-quality (spoiler: it’s not just about yield)
• The key dividend dates you need to know so you actually get paid
• How to look at Beta when choosing dividend stocks to smooth volatility in portfolios
• How dividend stocks can add income, stability, or reinvestment power to your strategy

Whether you’re investing for the long haul or just getting started, this episode will help you see dividends as more than a bonus—they’re a tool. Learn how to use them wisely. ✨

Related Episodes:

3. What is a stock?

10. How to read a stock quote

14. How to analyze a stock

18. Understand the yield curve

29. Investment risk tolerance

56. How to construct and manage a portfolio

59. What is P/E ratio and Stock Valuation

74. Stock Order Types    

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Sometimes, the smartest move you can make is going back to the basics. After 33 episodes of learning this language, I realized something: investing terms aren’t just jargon—they’re building blocks. Terms compound, just like your money should!

And when you understand them in the right order, everything clicks. That’s why we’re replaying this episode. Jess walks me through essential concepts like capital, stocks, IPOs, mutual funds, ETFs, market cap, dividends, and more, layered in a way that makes the market make actual sense. 

Whether you're just starting out or need a refresher, this episode is proof that financial literacy isn’t complicated when it's explained clearly. And yes, most of it really is in the name.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

This is the era where the Fed found its backbone...and yeah, it was messy.

We start with how the Fed pegged interest rates during World War II to keep government borrowing cheap, which meant it couldn’t raise rates, even as inflation hit 20% in 1947. Yeah… not ideal. That moment of tension led to the 1951 Treasury-Fed Accord, where the Fed basically said, “We need boundaries.” And just like that, monetary policy and politics went on a much-needed break.

But the real story relevant to today? The 1970s. Enter: stagflation... a nightmare mix of high inflation and high unemployment. And then comes Paul Volcker, the Fed Chair who didn’t just adjust rates, he detonated them. He ditched the traditional playbook and targeted the money supply instead of interest rates, sending borrowing costs through the roof to crush inflation expectations. Two back-to-back recessions followed… but inflation finally came down. And the Fed? It got its credibility back.

It was controversial, painful, and totally necessary. And now, with inflation heating up again, you can see why Papa Powell idolizes Volcker, because price stability isn’t just one goal. It’s the foundation for everything else.

So if you’ve ever wondered why the Fed is allergic to political pressure, why it fights inflation so hard, or why mortgage rates are making you cry, this episode explains exactly how we got here.

The big takeaway?

 ✨ The Fed learned that price stability is the foundation of everything else: jobs, growth, and economic confidence.

 ✨ And history shows us what happens when the Fed’s priorities get steered by politics instead of policy.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Before the Fed existed, J.P. Morgan literally had to bail out the banking system. That’s when the U.S. realized depending on wealthy individuals to prevent financial collapse wasn’t sustainable—and the Federal Reserve was born.

In this episode, I (Jessie!) try to wrap my head around how the Fed went from an emergency backstop in 1913 to one of the most powerful institutions in the world. Jess helps me trace the Fed’s messy glow-up: from freezing during the Great Depression to gaining real tools and some independence after World War II.

Here’s what we learned:

• The Fed wasn’t created to run the economy—it was just supposed to stop bank panics.
• It failed hard in the 1930s, so Congress gave it more power and structure.
• During WWII, it worked closely with the Treasury, but inflation forced a breakup in 1951.
•  That split gave us the independent Fed we have today—aka the one that’s not supposed to take political orders.

It turns out, Fed independence isn’t just some finance nerd hill to die on—it’s what helps protect the entire economy from political chaos.

If you’re like me and thought, “Wait, the Fed didn’t always manage the economy?”—this episode is for you. And yes, we’ve got more Fed deep dives coming. Because wow… there’s a lot more to unpack.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

In this episode of Market MakeHer, we’re answering your questions and breaking them down in a way that actually makes sense. Questions we answered:

1. What the Taco Trade is (yes, it involves tariffs, chicken, and market moves)
2. How to figure out if a stock is “good”, including forward P/E ratios, earnings growth expectations, and analyst reports
3. The difference between High-Yield Savings Accounts and Money Market Funds, and how rising or falling interest rates impact both

✨ Want more? Check out these past episodes we mentioned:🎧 ⁠What Is a P/E Ratio?⁠🎧 ⁠How to Analyze a Stock⁠

And don’t forget to ⁠subscribe to our newsletter⁠—we’re packing it with more consistent, helpful, and easy-to-understand investing content to help you stay fin-fluent.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...