• How incredibly specific topics help when creating video content. Including a 10+ minute video of Owner Eric Alaird doing math on a whiteboard and how it racked up over 10,000 views on youtube.
• Why Tilson continues to answer every question that they receive on their Live Videos (even the bad ones).
• Metrics that matter: Their videos have collected over 1.6 million minutes of content viewed in 2021 alone.
• The power of descript.com and how they use it for their video content.
• Why Tilson prefers to not gate their content.
• & More!

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Kevin Oakley, Julie Jarnagin, and Samantha Matlock share examples of phishing scams you should be aware of that scammers are utilizing in an attempt to get access to builders' ad accounts and how you can take steps to prevent your accounts from getting hacked. Our advice: Never click on any links within an email from “Facebook” that says you have an ad “violation” to review, know that Facebook will never notify you via the messenger app that your ads have a “violation” or issue to resolve, and always have 2-factor authentication turned on for every user who accesses any of your business accounts. 

• Samantha goes experimental with an old-school marketing tactic for a 55+ community and shares the results on how it went.  
• Julie’s seen an uptick in scammers attempting to phish home builders and shares how to prevent getting hacked. 
• Kevin shares his analogy of why some people can riff with different types of music and how it compares to marketing. Plus Kevin will be speaking at the Builder 100 event in May and what takeaways attendees can expect from the panel. 

In the News (23:58)

• International Builder Show - Orlando, FL on Feb 8-10 (buildersshow.com)
• Join Do You Convert at the 2022 International Builders’ Show (doyouconvert.com)
• TEXAS AND FLORIDA LEAD U-HAUL’S TOP GROWTH STATES FOR 2021 (https://www.builderonline.com)
• Stop Fetishizing Old Homes Whatever your aesthetic preferences, new construction is better on nearly every conceivable measure. (amp-theatlantic.com)
• Investors are paying millions for virtual land in the metaverse (https://www.cnbc.com) 

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!

Kevin Oakley, Andrew Peek, and Jen Barkan dive into "The Coming Soon Community Playbook for Online Sales Specialists", Jen Barkans's latest blog that gives crystal clear instructions on what steps Online Sales Specialists need to take when they have a new home community launching soon. They also discuss easy wins companies can take to make an exceptional customer experience, why you are who you surround yourself with, and some recent marketing experiences that went wrong. 

• Jen and her husband are officially in their motorcycle crews and she shares their motorcycle “road names.” 
• Andrew wants to make sure that you’re surrounding yourself with like-minded people who want to better themselves. 
• Kevin shares why the packaging of marketing matters and how it applies to his recent bad experiences with AT&T and his Sony TV’s experience.

In the News (19:17)

• The Benefit of Clear Goals for the New Year (probuilder.com)
  
• The Coming Soon Community Playbook for Online Sales Specialists (doyouconvert.com)
• Two Industry Experts Forecast Their Predictions For 2022 (builderonline.com)
• Why all your coworkers who quit are about to come back as ‘boomerang employees’ (cnbc.com)
• FHFA to Impose Hefty Upfront Fees on Second Home Purchases (nahbnow.com)
• Online Sales Academy coming March 30-31, 2022 in Texas, yeehaw! (onlinesales.doyouconvert.com/sales-academy)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!

• Why it’s always beneficial to hire people with graphic design skills
• Devon’s role as one of the only female executives at Estridge Homes
• How to be fearless in marketing with data
• How to not only set buyer expectations but your internal teams expectations as well when selling homes
• Devon shares what she believes are to be the biggest hurdles to overcome 
• & more!

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Kevin Oakley, Andrew Peek, Becca Thomas discuss events vs. goals in google analytics and what you should and should not track on your website. Plus they dive into Zillow adding SharePlay, TikTok now being the most visited website on the internet, & Kevin also shares his experience moving into his new home! 

• Becca would like to remind everyone to review your website’s conversions goals you currently have set up in google analytics.
• Andrew shares his experience purchasing Crumbl cookies.
• Kevin gives an update on moving into his newly built home, including moving in early and how he had to do a walkthrough with his kids. 

In the News (18:18)

• Events vs Goals - Telling Stories With Events & Tracking Leads With Goals (doyouconvert.com)
• Zillow adds support for iOS 15’s SharePlay, so you can look at homes together from your studio apartments (theverge.com)
• U.S. home prices surge 18.4% in October (cnbc.com)
• TikTok tops Google as the most visited website on the internet (cbsnews.com)
• Online Sales Academy coming March 30-31, 2022 in Texas, yeehaw! (https://onlinesales.doyouconvert.com/sales-academy/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!

• Ananth’s significant success rate with virtual community launches and how he has now proven himself as one of the best New Home Marketers when it comes to virtually launching communities.
• Hubspot tools that he sees value in and uses on a regular basis, including the Work Flow, Marketing Automation, the Meeting schedule tool.
• The benefits of Hubspot integrating with Zoom and Calendly and how to use them when launching a new community.
• What marketing automation can do currently and may be able to accomplish in the future. 
• Ananth shares which companies have helped EYA with their Digital Presale Community Launch Process, including Earnnest and Focus360.

Kevin Oakley, Andrew Peek, Jackie Lipinski discuss what’s on the minds of builders going into 2022, how accurate content hubs need to be for your home builder website, and they share their thoughts behind removing crime stats from real estate websites.

• Jackie discusses content hubs for 2022 and how builders shouldn’t be afraid to use them for sharing “inspiration” 
• Andrew has an error when recording an interview for his visual content series and he reviews why life happens and you just need to roll with things not being perfect.
• Kevin shares his latest house update and provides feedback around builders and content hubs and just how accurate should they be. 
  

In the News (22:36)

• Instagram’s Adam Mosseri Explains How the New Chronological Feed May Be Like (https://www.techtimes.com)
• Instagram to introduce parental control features next year (https://www.theverge.com)
• Opendoor vs. Zillow: A Tale of Two Pricing Models (https://www.mikedp.com)
• Neighborhood Crime Data Doesn’t Belong on Real Estate Sites (https://www.redfin.com)
• Online Sales Academy coming Spring of 2022 (https://onlinesales.doyouconvert.com/sales-academy/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!

Kevin Oakley, Andrew Peek, Jen Barkan discuss why passion and persistence will always help you prevail when it comes to your career, the Q3 Online Sales Benchmarks, the 3 phases of the consumer journey pre-purchase and why everyone (Kevin included) has been screwing this up, and more! 

• Jen’s son Sam is getting a collegiate baseball offer! She shares a story of his persistence through adversity and why he had to be passionate and step up his game to be able to be where he is now. 
• Andrew gets his dishwasher repaired and uses a 100% online scheduling process.
• Kevin describes the three phases of the consumer journey pre-purchase and why everyone has been screwing this up. Plus he shares a house update and discusses the Ivy Zelman interview and surprise, surprise, she loves pancakes!

In the News (23:06)

• Facebook Live with Mike Lyon, Jen Barkan, and Jessie Suggs (https://www.facebook.com/doyouconvert/)
• Online Sales Academy coming Spring of 2022...IN-PERSON!  (https://onlinesales.doyouconvert.com/sales-academy/)
• Online Sales Benchmarks: A Detailed Look Inside Q3 of 2021(www.doyouconvert.com)
• Google Ads brings image extensions to desktop devices (https://searchengineland.com)
• How AI Will Transform the Housing-Market Consumer Experience Artificial (www.entrepreneur.com)
• Better.com CEO accused hundreds of the 900 people he laid off on Zoom of 'stealing' by working only 2 hours daily (www.businessinsider.com)
• Evergrande and Kaisa Have Defaulted, Fitch Says (www.wsj.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!

Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low expectations, the Q3 Online Sales Benchmarks for home builders, Ivy Zelman, and real estate in the metaverse.

• Sarah discusses the latest successful Market Proof Marketing Academy.
• Jackie analyzes how the lack of marketing and branding impacted the psychology behind a cabin rental.

In the News (22:48)

• Kevin Oakley interviews Ivy Zelman soon, get registered to be notified when it's live! (https://marketing.doyouconvert.com/market-proof-marketing-ivy-zelman/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!