Andrew Peek, Sarah Simmerman, and Julie Jarnagin discuss how home builders can encourage good reviews and how they can handle the not-so-great ones. The team discusses youtube marketing for home builders, google analytics 4, and the upcoming Online Sales & Marketing Summit happening September 20-21, 2022 in Phoenix, AZ.

• Sarah shares the story of a family friend looking for their first home and how they now have to adjust their home search due to the material cost increases and increasing interest rates.
• Julie shares the experience of working with a writer who asks for a review at the wrong moment and why there’s an art to asking for a review. 
• Andrew discusses the expectations of marketing on youtube and the average costs he's seeing.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News (23:01) 

• Online Sales Academy | September 20-21, 2022 | Phoenix, AZ | www.onlinesalessummit.com
• How to set up Google Analytics 4 using Google Tag Manager (https://searchengineland.com/)
• TikTok testing search ads Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). (https://searchengineland.com/)
• Twitter’s ‘Professional Accounts’ profile setting is now available to all users (https://techcrunch.com)
• Two new ways to control your IG Feed (https://about.fb.com/news/)
• Taking Action Against Fake Customer Feedback and Reviews (https://about.fb.com/news/)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.