Market Proof Marketing · Creative Solutions

Kevin Oakley, Jen Barkan, and Andrew Peek discuss what they’re seeing on the online sales front lines and why online sales may need to dust off their lead prospecting hats soon. Plus why you should tour other builders to get a fresh perspective on what is being offered and digital solutions that have the potential to help marketing teams who can't find employees. 

Story Time (1:45)

• Jen shares the latest from the frontlines after getting back from training brand new online sales specialists at the Online Sales Academy.
• Andrew encourages you to get out of your bubble and check out other builders.
• Kevin knows many builders who can’t find marketing employees so they’ve gotten creative with digital solutions. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News 

• Sarah Simmerman Honored with Forty under 40 Distinction (doyouconvert.com)
• Tech Updates for OSCs (doyouconvert.com)
• Playhouse is TikTok meets Zillow for the next generation of homeowners (techcrunch.com)
• 30-year fixed mortgage crosses 5% (cnbc.com)
• 2-Story Homes Discontinued in New North Texas Community Over ‘Lumber Issues' (nbcdfw.com)
• Walt Disney World Earmarks 80 Acres for New Affordable Housing Development (thewaltdisneycompany.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.