Andrew Peek, Jackie Lipinski, and Sarah Simmerman discuss why you should always hold yourself to a high standard through self-evaluating your skills every year, how to form habits to accomplish your goals, and why you should share your goals with others to keep you accountable. They also discuss the Market Proof Awards and where to find the video interviews of the winning projects!

Jackie discusses the marketing missteps of Hershey's Reese's Peanut Butter Cup "Pie" for Thanksgiving.

Sarah provides an update on her new construction home builder's customer experience.

Andrew considers if you should embrace strengths and ignore weaknesses and they all discuss end-of-the-year personal progress evaluations. 

In the News (22:35)

• Important Google Ads Announcement: Verify Your Identity! (https://www.doyouconvert.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you!

Kevin Oakley is joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more!

• When to update or replace your website
• Why the true measure of success for any home builders at the end of the day is measured in leads and sales.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying.

Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying.

Samantha is finally preapproved and aiming to move into a new home and out of her apartment in Colorado before the Summer.

Kevin reflects on the illusion of influencers and if all marketers are liars. He gives a quick update on his house and why he will never purchase a pool again. Plus, Kevin teases some NEW GUESTS who are coming soon.

In the News

• Opendoor shares soar as investors predict gains in home buying market after Zillow’s exit

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Kevin Oakley, Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more.

Story Time (3:42)

Julie shares why builders need more written content about their communities and she shares the story of her husband writing a Press Release on a...fishing bucket and how that bucket has more content around it than some new home communities.

Andrew discusses his friend’s influencer video around a master-planned community in Florida and how it can be used for inspiration and he talks about how failure is not a permanent condition.

• Zillow says it’s closing homebuying business, cutting 25% of workforce; earnings miss estimates (https://www.cnbc.com)

• Zillow Offers: What Went Wrong & What It Means For Home Builders (https://www.doyouconvert.com)

• Facebook, Citing Societal Concerns, Plans to Shut Down Facial Recognition System (https://about.fb.com/news)

• Google My Business now known as Google Business Profile as Google migrates features to Maps and Search (searchengineland.com)

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to cleaner job sites, and how to encourage buyers to share photos on social media platforms. 

Follow on Spotify > https://now.doyouconvert.com/mpm-spotify

Listen On Stitcher > https://now.doyouconvert.com/mpm-stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Andrew Peek, Jackie Lipinski, and Samantha Matlock share the exciting news of Do You Convert getting a brand-new website and the Home Builder Marketer Visual Content Series launching soon! They also discuss the news of Meta and Facebook, Zillow’s pause on purchasing new homes, and the helpful update to Instagram stories.

Story Time (1:26)

Jackie shares the exciting news of the launching of DYC’s new website, the first month of data from a new builder marketing partner launch, and why she's thankful she attended the Woman in Residential Construction event.

Sam shares her new home shopping story in Colorado and how she ended up having a disappointing experience with a nonresponsive online sales team.

Andrew’s neighbors are starting to sell the homes, and some of them are not realistic about their home prices.

When Humanlike Chatbots Miss the Mark in Customer Service Interactions (ama.org)

iBuying is Hard: Zillow Pauses New Purchases (mikedp.com)

Lennar plans neighborhood of 3D-Printed Homes with Icon (builderonline.com)

Facebook says it’s refocusing company on ‘serving young adults’ 45. Expect changes to Instagram to highlight Reels (theverge.com)

Instagram now lets all users share links in Stories via Link Stickers (techcrunch.com)

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Kevin Oakley is joined by  Jessi Kelly, the Vice President of Sales and Marketing at  Stylecraft Builders, Inc. She shares the evolution of her career in the 8+ years she’s been with Stylecraft Builders Inc in Texas. She explains why perpetual curiosity is always better than chasing perfection in your role and she shares why you should always have a mentor and mentee in your career. 

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify

Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change.

Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify

Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher

Andrew Peek, Jackie Lipinski, and Becca Thomas discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss the value of a lead and why it's best to take a step back and analyze data with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify

Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher

Jen is coming in with nothing but love today! September was No OSC Left Behind Month and she gives a shout-out to all the hard-working OSCs out there on the frontlines who make magic happen every day.

Andrew shares his origin story and why you should have a mentor in your life.

Kevin shares a "viral" interest rate post and its backstory.

Mike's Sales & Marketing Council shutdown in Tulsa, OK, but don't you worry, he's going to revive it!

In the News (19:15)

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify