Market Proof Marketing · Should You Keep Home Base Pricing On Your Website?

Andrew Peek, Julie Jarnagin, and Becca Thomas discuss the grey areas behind having an unobtainable starting at price point listed for a home on your website and why that might not be the best strategy. They celebrate all the team members in every marketing role, they discuss Digital Transformation and how it applies to the Buy Online process, and the changes that are rolling out within Facebook’s ads manager.

Story Time (2:40) 

• Becca shares why you might legally want to adjust the starting at community pricing on your own website.
• Julie celebrates every kind of support person in marketing, no matter the hat you wear. 
• Andrew defines what Digital Transformation means and how it applies to the Buy Online Process + creating TickToks when you’re creating other projects. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News (11:01) 

• Important Changes to Facebook Ads - February 2022 (www.doyouconvert.com)

• TikTok Can Circumvent Apple and Google Privacy Protections and Access Full User Data, 2 Studies Say (Exclusive) (www.yahoo.com)

• What Will And Won’t Happen For Email Marketing In 2022 (https://www.forbes.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.