Market Proof Marketing · Atypical Home Selling Season Data with Qadra Evans

Kevin Oakley and Andrew Peek are joined by Qadra Evans, Director, Industry Relations, New Construction at Zillow. They break down the data of the latest New Construction Consumer Housing Trends Report. They analyze the report's main takeaways including the increase in interest in new construction homes, the changes the pandemic had and continues to have on homes, and more. 

Kevin Oakley, Andrew Peek, and Qadra Evans also discuss:

• Over 9,000 buyers were surveyed for Zillow’s 2021’s Housing Trends Report
• More new construction buyers want their houses to be a potential source of revenue as well as the place they call home. Four in 10 (41%) say the opportunity to generate income by renting out part of their home while they live there is very or extremely important.
• What “Charming” actually means when it applies to resale homes
• Buyers who pay a premium on convenience on all aspects in life are now purchasing homes.
• Why the data shows that the vast majority of buyers still want in-person experiences, including attending open houses. 

Download the latest Zillow Consumer Housing Trends Report here. Questions for Quadra? Email her at [email protected]

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.