Market Proof Marketing · Technology & Real Estate With Spencer Rascoff

Kevin Oakley is joined by Spencer Rascoff, Co-founder & Chair of Pacaso, Recon Food, Queue, Supernova SPAC, dot.LA, 75 & Sunny Ventures. Spencer was also the co-founder and former chief executive officer of Zillow Group, and one of the co-founders of Hotwire.com.
Kevin and Spencer discuss the relationship of technology and real estate, Spencer breaks down the details and benefits of Pacaso, and together they coin a new acronym for the industry: S.F.B.C.O. which stands for Single Family Built for Co-Ownership. 

Kevin Oakley and Spencer Rascoff discuss:

• The difference between a great founder vs the right founder 
• Pacaso’s Co-Founder & CEO at Pacaso Austin Allison 
• The markets Pacaso serves and how they fractionalize their offered homes into 1/8ths
• How the goal of Picasonis to bring co-ownership of a second home to the masses and their goals to eventually become more mainstream
• Spencer and his daughter created an app called Recon Food together 
• Why a number of their homes are new construction and how they work with builders
  

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.