Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss home builders who live paycheck to paycheck with their leads, the benefit of visiting competitors to prove marketing right, and the beginning of the end the Superbowl being the start date for the new home selling season.

• Jackie shares the story of a builder getting in the field and visiting competitors and how it helped their mission to move away from printed brochures.
• Andrew explains his research processes behind finding the right restaurant when traveling
• Kevin covers the topics of builders living paycheck to paycheck with their leads, the difference a model home can feel, and the Superbowl is now the end of selling season. 

Events

Market Proof Marketing Academy | Virtual | April 12-14, 2022 | www.marketproofacademy.com

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News (34:11) 

• New content analytics coming soon to LinkedIn (www.searchengineland.com)
• Instagram says it’ll stop supporting the IGTV app (www.theverge.com)
• Old Navy's New Ad Was Written by Commenters on TikTok (https://musebycl.io) 
• Atlantic Records Denies Claims 'abcdefu' TikTok Start Was Marketing Ploy (https://www.newsweek.com)
• TikTok videos can now be 10 minutes (https://searchengineland.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.