Kevin Oakley, Andrew Peek, and Julie Jarnagin celebrated the Market Proof Marketing podcast's 200th episode by going live on the social channels! They share some of the original name ideas for the podcast, they discuss what "easy" would mean in the home building world, and after running ad tests, Kevin has found a solution to improving Facebook ads. 

• Julie shares the quote "Convenience makes things easy but without regard to whether easiness is truly what's most valuable in any given context." from her latest read 4,000 Weeks and discusses how it ties into marketing for new home builders. 
• Andrew travels back in time and shares some of the original names he came up with for the podcast.
• Kevin finds a Facebook ad fix to bring ad costs down, he discusses how technology can help with crowdsourcing content, and why priority is representational photos of a finished home and then the current status. 

Events

• Market Proof Marketing Academy | Virtual | April 12-14, 2022 | www.marketproofacademy.com
• Online Sales & Marketing Summit | In-Person September 20-21, 2022 in Phoenix AZ |  https://www.onlinesalessummit.com/home

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News 

• Advertising Expense Across Homebuilding Industry Plunges; A Secular Shift or Cyclical Benefit? (https://www.zelmanassociates.com)
• WHY MILLENNIALS ARE LEANING HEAVILY TOWARD NEW BUILDS  (https://www.builderonline.com/)
• Buyers pay up to 3.7% more for homes that work hard, play hard (http://zillow.mediaroom.com) 
• The direct-to-consumer craze is slamming into reality (https://www.cnbc.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.