Market Proof Marketing · Is There An Industry-Wide Cost-Per-Lead Benchmark?

Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss why there is not an exact industry cost-per-lead marketing benchmark and why home builders should analyze their own data to create company-specific benchmarking numbers. Plus they talk about why it’s valuable to have a healthy level of skepticism toward any one source of information.

Story Time (2:30)

• Jackie explains why there is no industry-wide marketing cost-per-lead benchmark number
• Julie overhears a conversation between a real estate agent and a potential home buyer friend and why agents need to kick their bad habits stat.
• Kevin shares why it’s important to have a healthy level of skepticism and why you should always stay curious when analyzing your home builder data. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In the News (15:50)

• The Online Sales and Marketing Summit - Update: Sold Out
• Getting Started with Google Analytics 4  (doyouconvert.com)
• Public YouTube videos are now eligible to be ‘remixed’ into YouTube Shorts unless creators opt-out (techcrunch.com)
• U.S. search ad revenue grew 33% to $78 billion last year (searchengineland.com)
• Rising mortgage rates are causing more home sellers to lower their asking prices. (www.cnbc.com)
• TECH Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company (cnbc.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.