Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

February 17, 2023Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital.
In this episode:
The state of European ad tech
European telecos creating a unified ID: https://twitter.com/astaniscia86/status/1624117393025794051
The Trade Desk's blow-out earnings: https://finance.yahoo.com/news/trade-desk-q4-earnings-24-121609341.html
Uber's $500 million ad business: https://www.wsj.com/articles/uber-and-lyft-claim-big-gains-for-their-ad-businesses-2b5e0ef7?mod=djemCMOToday

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
42 min
February 13, 2023 Lotame - Last DMP standing?
Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/lotame-andy-monfried .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
February 10, 2023Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal.
In this episode:
What its like covering ad tech for the WSJ: https://www.wsj.com/news/author/patience-haggin
Microsoft integrated ChatGPT, how bad is this for Google: https://twitter.com/tomwarren/status/1623149955358801920?s=20&t=WcWAoR7g6sCHsYtzhL-47g
ChatGPT fastest growing tech ever: https://www.reuters.com/technology/chatgpt-sets-record-fastest-growing-user-base-analyst-note-2023-02-01/
Is Criteo's potential sale a bad sign for retail media: https://www.reuters.com/markets/deals/french-adtech-firm-criteo-new-bid-sell-itself-sources-2023-02-07/

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
35 min
February 06, 2023 Taboola bets on OEMs, commerce… and Yahoo
Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal?
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/taboola-adam-singolda .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
February 06, 2023 Veritonic - Audio-first measurement for the full funnel
Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign.
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The full version of this episode is available at https://www.marketecture.tv/programs/veritonic-scott-simonelli .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
February 03, 2023Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan
We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thousands of websites.
In this episode:
Top 10 Countdown of identity providers
4As and ANA hit back at the IAB
Meta's earnings
What's the worst job in tech?

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
43 min
January 30, 2023 Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in
Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, buy-side tools, and more.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/teads-jeremy-arditi .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
January 30, 2023 Claritas - A rundown of its segmentation, activation and measurement tools
Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution).
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The full version of this episode is available at https://www.marketecture.tv/programs/claritas-chase-miller .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
January 27, 2023Episode 3: Google vs the DOJ and a Retail Media Deep-Dive
Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna, Director at Luma Partners.
The big news this week -- the DOJ wants to break-up Google. We discuss the implications and potential valuation. Then we deep-dive on retail media and look for opportunities for innovation and start-ups.
Ari's tweetstorm about the DOJ
Conor's tweetstorm about retail media

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
41 min
January 23, 2023 Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta
In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/soundsprofitable-bryan-barletta .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
41 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.