Marketer + Machine

Key Takeaways:

1. You don't have to understand all of that ins and outs of AI to be a successful, responsible marketer. You just need to understand the foundation of marketing and the role you play in protecting the data that your customers you with.
2. Strive to understand the big picture of how customer data flows through your system and “smell check” it for biases – then raise your hand when something goes awry.
3. Marketers are a strong force when partnering with a machine, no doubt. But remember: it’s that balance between the human elements of the equation (our brains and our ability to gut check data and analysis) with the tech that can take all this data, process it, and help us accomplish wonders at scale.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/AI-machine-learning-marketing-jim-sterne

With typical marketing platforms, there's a gap between product capabilities and the customer's operational reality. At Emarsys, we're pre-populating a framework with tactics, strategies, and dashboards, while also opening up the architecture to allow the consumer to customize the platform in a way that works for them. Our goal is to help close the adoption gap by providing continuity between the customer's goal, strategy, and tactics.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/marketing-tech-ben-norton

Key Takeaways:

1. Mar-tech can’t make poor marketing good marketing. It’s a tool, and it can help scale and bring efficiencies, plus bring you more insights and information.
2. Are you using marketing technology to analyze campaigns on a tactical level, or have you thought about it at a strategic level? How can you use AI to apply data and insights to provide personalization at scale?
3. Mar-tech isn’t the silver bullet to suddenly mending the decades-old marketing-sales alignment challenge – but it can drive accountability, consistency, and process.

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/using-martech-brenda-stoltz

Description: 

Michael Doyle, Head of Marketing at City Beach, shares some common challenges that retail marketers face. Customers demand (and deserve) personalization – as consumers, we know this first-hand! But ad-hoc "batch and blast" techniques just don’t work. So how do you bridge the gap between personalization and the human’s capacity to collect data? Doyle discusses the challenges that he and his team faced as an old-school retailer trying to grow in the digital space and the role technology played in making their personalization dreams a reality.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/city-beach-michael-doyle

Description: 

Alexandra Simion, Head of Marketing at BrandAlley lets us in on some of the ways she and her team put the customer at heart of their marketing efforts – and the role technology plays in it all. As they approach their strategies and the tech that helps them execute, they always take time to step back to ask, “is this the right thing for our customers?” You have an opportunity to do the same thing.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/brandalley-alexandra-simion

Description: 

Raj Balasundaram, VP of Solutions and Services, joins the show to share how Emarsys is revolutionizing and personalizing the marketer's experience. With a newly-unveiled platform re-designed to be geared, specifically, for marketers based on their industry and unique business objectives, Emarsys is answering the call – "empty software" just isn't cutting it! Raj explains why the right technology should work for you. Demand more from your software, not the other way around.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/software-for-marketers-raj-balasundaram

Key Takeaways:

1. Regardless of what industry you’re in or what products you’re selling, it’s all about building valuable relationships, meaningful connections, and serving as a trusted guide for the buyer.
2. Use storytelling to give your audience something to believe in. That comes down to content, brand messaging, how, when, why, and where you’re delivering value to your audience so that you position your brand as that helpful resource.
3. Carol’s company, Rapid7, is all about cybersecurity for businesses. For some of us, that might not feel like a high-emotion, highly story-centric company. But that’s not so. She and her team are able to appeal to emotions by discussing what could happen if security isn’t prioritized. Rapid7 embraces stories and emotions -- and you can too!

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/humanizing-marketing-carol-meyers

Key Takeaways: 

1. While tech can and should help us deliver to rising expectations, it cannot and should not be our strategy.
2. When you’re considering purchasing a tech solution, ask yourself if you’re basing your decision on what your team actually needs or if you might be putting too much weight on what your competition is doing, what might simply be the convenient choice, or simply feeling like you need to jump on the bandwagon and try the latest cool thing.
3. Whether you're in B2C or B2B, remember that you’re always looking to stand out to and engage with a human. So don’t get so wrapped up in the tech that you forget how to drive personal touches, relevancy, emotion, convenience, and meaning to a person.

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/save-your-retail-business-denise-lee-yohn

Key Takeaways:

1. Just because you can market to someone, doesn’t mean you should. Is it the right person at the right time via the right channel with the right message? Or is it simply convenient for you to push something out to that individual – regardless of how they’ll receive it? Pause and think about what will actually be received and relevant
2. How will your company be impacted by the changing retail conveniences emerging to make purchases and replenishment easier for consumers (like subscription services, dash buttons, and prime delivery)? How can you proactively leverage these changes to be more relevant with your customers? What could happen if you don’t?
3. Globalization. Technology is making the world feel smaller and more connected. Regardless of what industry you’re in or how large or small your company is, globalization is impacting us all.

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/shopper-behavior-john-andrews

Key Takeaways:

1. What is the “best way?” Is there any such thing as “the right answer?” What’s the right balance between being data-driven and guided by instinct? Finding best practices shouldn’t be the goal. Doing what’s best for you should be the goal.
2. Magic, success, and really incredible stories started with marketers doing what we should all do more of – thinking critically and considering context. As Jay said, we tell ourselves that there's some magical solution for why innovators innovate but the reality is that they are simply seeing the world right in front of them as it actually is and they're making decisions based on that.
3. What if you focused a lot less on reach and a lot more on resonance? We all want more contacts, more buyers, or more leads. Instead, what if we focused on going deeper and providing richer, more meaningful experiences and interactions with the contacts and customers we already have?

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/break-the-wheel-acunzo