Marketing Against The Grain

By Hubspot Media

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to g... more

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FAQs about Marketing Against The Grain:

How many episodes does Marketing Against The Grain have?

The podcast currently has 321 episodes available.

Marketing Against The Grain episodes:

August 29, 2024The Playbook For Building A $1 Billion Creator Business
Ep. 256
"How do you build a $1 billion creator business from scratch?"

Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Alex Lieberman https://www.linkedin.com/in/alex-lieberman/
Morning Brew https://www.morningbrew.com/
Storyarb https://www.storyarb.com/
Who is Michael Ovitz? https://www.penguinrandomhouse.com/books/311042/who-is-michael-ovitz-by-michael-ovitz/
Kevin Espiritu https://www.kevinespiritu.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
14min
August 27, 2024Free AI Tool: See What The Internet Really Says About Your Brand
Ep. 255
Why is customer service the number one brand technique you need to master?

Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing.

Mentions
Hubspot’s AI Search Grader https://clickhubspot.com/aisearchgrader
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Claude https://claude.ai/
Kraken https://www.kraken.com/
Coinbase https://www.coinbase.com/
Muddy Bites https://www.muddybites.com/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
23min
August 22, 2024He Automated His Sales Job With Ai… So His Boss Promoted Him
Ep. 254
What if you could automate the most mundane parts of your sales job and get promoted for it?

Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle.

Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to pioneering AI tools that drive efficiency and efficacy. Find out how experimenting at a low cost can help discover the ideal product-market fit, how prompt engineering has become simpler and more accessible, and why the concept of a copilot could potentially make sales reps dramatically more efficient. This one is all about the real-world applications and future possibilities of AI in sales.

00:00 Efficient personalized messaging can be streamlined.
05:53 AI integration expertise leads to exceptional productivity.
07:51 Asana challenges led to creating prompt engineering.
12:49 Advice: Prompt engineering isn't hard, models improved.
15:50 Custom assistant for complex product sales teams.
19:03 Automate meeting prep and build custom AI.
20:10 Asana empowers seamless workflow and user experience.
23:55 Sales development rep and team tools optimization.
27:49 Sales process includes filtering, qualifying, and connecting.
32:20 Sales reps may have AI copilots for sales.
35:35 AI inconsistent but may improve human experience.
36:49 Human vs AI sales implications and curiosity.

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Asana: https://asana.com/
GPT-4: https://www.openai.com/research/gpt-4
Hubspot: https://www.hubspot.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
40min
August 20, 2024Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends
Ep. 253
Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing.

They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences.

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
SAP Seltzer: https://sapvt.com/
Beehiiv: https://www.beehiiv.com/
Story ARb: https://www.storyarb.com/Rb
Epic Gardening: https://www.youtube.com/@EpicGardening
Backyard Baseball: https://en.wikipedia.org/wiki/Backyard_Baseball(Wikipedia page)

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Time Stamps:
00:00 Marketers are different, Reforge could do better.
04:35 Alex stands out for being clear, relatable.
09:23 Leveraging creativity, story telling, persuasion, self-improvement.
10:14 Seeking entrepreneurship while balancing family and success.
14:20 Modern-day entertainment business, distribution dynamics, influencer challenges.
17:39 Inefficiency in influencer marketing, especially on Instagram.
21:09 Creators are key to long-term business success.
23:37 Subscription economy enables automation, focus on growth.
28:50 Help Kip improve online presence, marketing strategy.
32:10 Fast thinker utilizing trends and executing strategy.
34:18 Tyler started for Beehive's lack of features.
36:49 Companies should have employees and customers advocate.
41:07 Creating social content may be challenging for executives.
44:11 Importance of finding the right voice online.
48:32 Focusing on value for target audience is key.
51:14 Create Shark Tank-style digital pitch for new generation.
53:43 Great conversation with Alex, relevant topics covered.
...more
46min
August 15, 2024Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases
Ep. 252
AI images are now so realistic that even AI experts can't tell what's real anymore.

Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns, and website conversion optimization.

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Flux: https://blackforestlabs.ai/#get-flux
Black Forest Labs: https://blackforestlabs.ai/
Runway: https://runwayml.com/
Midjourney: https://www.midjourney.com/
DALL-E: https://openai.com/index/dall-e-2/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
27min
August 13, 202416 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
Ep. 251
Are Google ads overrated?

Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success.

Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer marketing, and the balance between brand and direct response marketing.

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Omer Shai https://au.linkedin.com/in/omer-shai-4a18049
Wix https://www.wix.com/
Wix Studio https://www.wix.com/studio

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
53min
August 08, 2024The 2024 Content Marketing Guide You Need To Survive AI
Ep. 250
Can you survive the AI wave in content creation?

Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-house influencers to create engaging, authentic content.

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
NerdWallet https://www.nerdwallet.com/
Alex Hormozi https://www.acquisition.com/bio-alex

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
33min
August 06, 2024ROAS Is a Trap: How Smart Marketers Really Drive Growth
Ep. 249
"Is putting all your eggs in the ROAS basket stunting your growth?"

Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics.

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
ReturnReturn on Ad Spend (ROAS) https://blog.hubspot.com/marketing/return-on-ad-spend
LinkedIn post about Nike https://www.linkedin.com/posts/massimogiunco_nike-sneakers-digital-activity-7223265757982318593-P0xZ?utm_source=share&utm_medium=member_desktop

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
32min
August 01, 2024From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
Ep. 248
What are the 3 marketing ideas that took Chess.com to $150M?

Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players by enhancing user experience and hosting prize events, and the importance of integrating SEO and content creation to outshine the competition.

Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Erik Allebest https://www.linkedin.com/in/erikallebest/
Chess.com https://www.chess.com/
Twitch https://www.twitch.tv/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
42min
July 30, 2024Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee
Ep. 247
Is the current agency landscape broken and misaligned with client interests?

Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at scale, and actionable insights for marketers looking to break the mold.

Mentions
Gary Vaynerchuk https://garyvaynerchuk.com/
VaynerX https://vaynerx.com/
Vaynermedia https://vaynermedia.com/
Gary on Marketing Against the Grain https://podcasts.apple.com/us/podcast/gary-vee-if-you-dont-do-this-your-business-wont-exist/id1616700934?i=1000655755440
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
...more
15min

FAQs about Marketing Against The Grain:

How many episodes does Marketing Against The Grain have?

The podcast currently has 321 episodes available.

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