This week on Angus Underground, your hosts are going underground to discuss marketing and merchandising your Angus! They are joined by professional marketer and longtime friend, Dave Mullins, the founder and owner of SaleRing.Live. Dave is an expert in the livestock industry, having worked alongside the country’s finest livestock breeders, marketers, and stockmen his entire career. With more than two decades of experience in the auction business, it is no understatement to say that Dave knows a thing or two when it comes to marketing and merchandising Angus!

Get ready to take notes in this episode as your hosts, and special guest Dave Mullins, tell you everything that you need to know when it comes to preparing for sales, how to create a successful marketing plan, how to develop a marketing timeline, build and maintain a healthy relationship with your customers, leverage social media to promote your brand, and how to develop a customer list. Dave also breaks down the three types of sales (private treaty sales, consignment sales, and production sales), and shares what you need to know when it comes to making a good first impression, effectively planning for your herd, keeping your customers happy, knowing your market, finding your niche, showing your cattle in the best light, advertising effectively, putting together a sales catalog, putting together a mailing list, sale management, and much, much more! This episode is jam-packed with invaluable information, so don’t miss out!

Mentioned in this Episode:

SaleRing.Live

The Montana Bred for Balance Online Embryo Auction LIVE! & Open House — Oct. 12th, 2021

The Montana Bred for Balance Bull and Female Sale — Nov. 13th, 2021

Sinclair Cattle Company

Neiman Cattle Company

Shady Brook Angus Farm

Bruin Ranch

Facebook @AngusUnderground

Instagram @AngusUnderground

American Angus Association

Quotes:

“I think the #1 piece of advice I can give is: Plan. Plan like there’s no tomorrow. Plan for every contingency.”

“There should be no timeline for when you should start promoting. If you’ve got content to share … there’s no better time than the present.”

“Once you know your customer base, then you’ll be able to make those prudent decisions.”

“Find your niche and quit trying to be everything to everyone. You need to find that ‘something’ that you’re really good at.”

“When you’re starting out, you have to create your own opportunities because it’s not every day that someone wants to give them to you.”

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.