The manufacturing industry is on the precipice of a great remake where companies are accelerating from being merely producers of goods to producers of customer experiences. Digital processes has become a critical source of growth and a powerful way to increase brand equity whether its industrial, consumer packaged goods or anything in between. One way they are increasing effectiveness is leveraging consumer analytics, marketing automation and customer relationship management (CRM) systems. To discuss these trends and how best to take advantage of them, Bruce Morey senior technical editor for Manufacturing Engineering magazine is joined by Rishabh Dayal, Head of Digital Strategy, Enterprise and Claudia de Lavalle Digital Strategy Consultant, both of Adobe.