Join Jen and guest Michael McAllister as they discuss marketing directly to consumers and becoming a lead magnet. Stay tuned to learn more.  

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Hey everyone. Welcome back to Mortgage Lending Mastery. I'm your host Lady Jen Du Plessis. I want to first say thank you for taking the time out of your busy day to join us here again today. As I always say, I am so grateful that everyone continued to listen to this podcast nine and a half years in the running. So thank you for listening in today.

Today, we have Michael McAllister, he is an accomplished entrepreneur and visionary in the mortgage market. So we are going to be talking a little bit about marketing today. He's the founder of Empower LO, a leading marketing company that has transformed how loan officers connect with their borrowers and grow their business. Specifically connecting with the borrowers before they get to the realtor. Welcome to the show Michael.  

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About Michael McAllister

Michael McAllister is an accomplished entrepreneur and visionary in mortgage marketing. He's the founder of Empower LO, a leading marketing company that has transformed how loan officers connect with borrowers and grow their businesses.

With a strong grasp of loan officers' challenges from his background as a loan officer, Michael created Empower LO to help loan officers fight back against large consumer direct lenders. Through his platform, loan officers now have the ability to market effectively and efficiently, directly to consumers.

Michael's expertise in digital marketing and passion for helping others have made him a respected thought leader in the mortgage industry. He shares his insights and actionable advice at industry events and on top industry podcasts, inspiring loan officers to embrace innovation and leverage technology for success.

Connect with Michael

Get More Info: https://empowerlo.com/highlevel-for-loanofficers?am_id=646f7a851a92ad2a3e481a53

Facebook: https://www.facebook.com/groups/ultimateghlformortgagepros

Facebook: https://www.facebook.com/michael.mcallister.79677

YouTube: https://www.youtube.com/channel/UCxEAfRdr9ISwZ4oCdoRkDCg

LinkedIn: www.linkedin.com/in/mortgage-marketing

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