Want to get found by the right clients—without spending all day on social media? This episode breaks down exactly how.

In this episode of Leaving Academia: Becoming a Freelance Editor, I talk with Laura Jawad, PhD, a former oceanographer, about how she teaches people to use SEO (search engine optimization) to grow their businesses without burning out.

Laura shares the exact strategies she uses to make websites searchable, how she creates content that works for her 24/7, and why SEO is the perfect tool for introverts, academics, and anyone building a service-based business online.

We cover:

🎈 How Laura transitioned from academia to running an SEO business

🎈 The SEO tips she uses to get discovered by ideal clients organically

🎈 Why blog posts (not Instagram) built her business

🎈 The mindset shifts that helped her embrace visibility without overwhelm

If you want to stop relying on word-of-mouth and start building a steady stream of aligned clients, you’ll love Laura’s practical, low-pressure approach to SEO.

Resources:

🌐 Work with Laura: laurajawadmarketing.com

📹 Free training: laurajawadmarketing.com/leaving-academia

Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor

Want to attract more clients and end feast or famine? Join our monthly membership for established editors: acadiaediting.com/marketing

0:00 - Introduction to the Journey from Academia

2:30 - Learning the Basics of SEO

5:10 - Developing Your Niche Topics

8:45 - Importance of Blog Content

11:25 - Crafting Engaging Headlines

14:00 - Keyword Research Strategies

17:30 - Building Topical Authority

20:00 - Using Meta Tags Effectively

23:15 - The Role of Backlinks in SEO

26:40 - Social Media Presence for Academics

30:20 - Navigating Content Structure

33:10 - Marketing Your Services Locally

37:05 - Creating Engaging Website Content

40:30 - User Engagement Signals Explained

43:00 - Long-Term SEO Strategies

46:20 - Final Tips for Content Creators

49:45 - Conclusion and Resources

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