Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_medium=episodenotes&utm_source=captivate" rel="nofollow">KeepOptimising.com</a> Episode sponsored by <a href="https://www.klaviyo.com/?utm_campaign=masterplan&utm_medium=referral&utm_source=podcast" rel="nofollow">Klaviyo</a> ****
Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened! Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_medium=episodenotes&amp;utm_source=captivate" rel="noopener noreferrer">KeepOptimising.com</a> Episode sponsored by <a href="https://www.klaviyo.com/?utm_campaign=masterplan&amp;utm_medium=referral&amp;utm_source=podcast" rel="noopener noreferrer">Klaviyo</a> ****
Get all the links and resources we mention &amp; join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&amp;A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: <a href="https://redcircle.com/brands" rel="noopener noreferrer">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="noopener noreferrer">https://redcircle.com/privacy</a>

Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. And then we take a week off to give you time to IMPLEMENT.- Current Mini-Series = Customer Acquisition- Next Mini-Series = WhatsApp- Last Mini-Series = TikTok and TikTok ShopPrevious topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion RatesYou can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only.I look forward to helping you keep optimising your marketing very soon!Chloe Thomas, host of the show About our host:Chloe Thomas has been in marketing for over 15 years, she&#39;s the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. And then we take a week off to give you time to IMPLEMENT. - Current Mini-Series = Customer Acquisition - Next Mini-Series = WhatsApp - Last Mini-Series = TikTok and TikTok Shop Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.&nbsp;In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.&nbsp;And then we take a week off to give you time to IMPLEMENT.- Current Mini-Series = Customer Acquisition- Next Mini-Series = WhatsApp- Last Mini-Series = TikTok and TikTok ShopPrevious topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion RatesYou can hear a new episode for free every Wednesday.&nbsp;Each episode lasts about 30-45 minutes and is audio only.I look forward to helping you keep optimising your marketing very soon!Chloe Thomas, host of the show About our host:Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

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Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

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