The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it.

In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior:

✅ Social Proof

✅ Authority

✅ Scarcity

✅ Power of Now

✅ Power of Free

✅ Category Heuristics

You’ll learn how to stack these triggers, eliminate friction, and meet buyers where they loop — on LinkedIn, email, podcasts, and beyond.

Plus, Michael connects the dots between the Messy Middle and the coming AI revolution that will reshape how agencies attract, convert, and retain clients.

🎯 Funnels are linear. The customer journey isn’t.

🎧 Listen now and get the science behind your next big growth leap.