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Ep. 394

Is automating comments with AI the future of marketing, or a path to disaster?

Kipp and Kieran dive into the controversial rise of AI marketing agents and why automating community engagement could ruin what makes marketing—and the Internet—remarkable. Learn more on why human-crafted content and authentic participation build real brands, the problems with automating community interactions, and how to use AI as a powerful assistant instead of a shortcut to mediocrity.

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.