Whatever industry you’re in, marketing is something we all have to worry about. It’s our job to deliver eyeballs to whatever it is we have to offer. The challenge is, the rules of marketing and the platforms that can get us traffic are constantly changing, it’s hard to predict what will work in a few months. 

What we have to be aware of is that people are using these marketing platforms to do their due diligence before they even think of hiring us. We have to be authentic and tell a story that connects because that attracts the right clients and repels the wrong ones. 

As much as we use marketing to connect with people and build a relationship, we have to take the emotion out of it. To succeed at the marketing game, you have to focus on the math - the numbers and the dollars behind the strategy. If we get too emotionally invested, it can be hard for us to make the shifts and pivots that give us the results we want. 

What are the critical boxes our marketing content has to check? How do we succeed when the marketing landscape is always shifting? In this episode, I’m joined by CEO and Founder of Ezzey Digital Marketing, Michael Hamburger. He talks about the mentality we need to have about marketing, and how working in MLMs prepared him for the industry. 

Quotes 

Be who you are at all times, whether you’re on camera or not. -Kevin Kauffman  

Try to remove all the emotion from the marketing side of things when it’s decision making time. Make it about math. -Michael Hamburger 

You have to be authentic to who you are, inauthenticity has a stench people can sniff out real quick. -Michael Hamburger 

Guest Info

Michael Hamburger is the CEO and Founder of Ezzey Digital Marketing. He’s dedicated over 20 years to innovating the field of digital marketing. Ezzey Digital Marketing, based in Scottsdale, AZ, is renowned for crafting bespoke digital strategies that drive search engine rankings, generate leads, and amplify revenue across diverse sectors. At Ezzey, they take pride in being a mainstay of full-service marketing. Their forward-thinking solutions enable businesses to excel in the complex and competitive digital environment. Beyond these services, Michale also indulges his passion for coaching and training business owners, corporate leaders, entrepreneurs, and sales teams. Empowering others with tools and insights to navigate the digital age is a mission close to his heart. Go to https://ezzey.com/ for more information and follow Michael on Instagram. 

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