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⚠️  This episode contains sensitive topics such as explicit language; discretion is advised!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this powerful episode, we welcome Alara Sage, known as The Oracle of Wealth™, who shares her transformative journey from six-figure success to total loss and her rebirth through feminine power, pleasure, and alignment. This discussion delves beyond traditional marketing, exploring trauma, shame, and magnetic leadership. Alara connects healing your relationship with money, shame, and power to transforming your visibility and brand. If you’ve felt misaligned or burned out despite your efforts, this episode is essential listening.

Three Key  Marketing Topics Discussed:

1. Wealth from Embodiment: Alara highlights the contrast between force and power, demonstrating how feminine magnetism and intuitive alignment attract clients without constant hustle. Learn more about finding that alignment within your brand here!
2. Burnout & Confidence: Beverly and Alara discuss the risks of trauma-driven performance and how healing inner wounds fosters authentic confidence.
3. Creating from Within: An exploration of feminine creation energy, emphasizing that true business growth stems from within and that releasing the need for external validation leads to genuine visibility.

Follow Alara:
Alara Sage | LinkedIn
Alara Sage | Facebook
Alara Sage | Instagram
Alara Sage | YouTube
Alara Sage | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

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Listen to Part 1!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, Ally Machate, founder of The Writer's Ally, shares insights on writing the right book for your business. With over 25 years in publishing, she discusses why many entrepreneurs write for the wrong reasons and how to avoid common pitfalls. Ally emphasizes stepping away from the “should” mentality to align your writing with your business goals. If you've felt overwhelmed or questioned the uniqueness of your message, this episode offers clarity, confidence, and actionable strategies to make your book a game-changer for your business.

Three Key  Marketing Topics Discussed:

1. Avoiding the 'Should' Trap in Book Writing: Ally emphasizes that writing a book under external pressure often results in frustration. Instead, focus on creating a book that aligns with your business goals and vision. Learn more about how to make your business feel aligned!
2. The Power of Niche Focus in Book Marketing: Ally highlights that targeting a specific niche leads to stronger connections and greater success in book sales and business growth.
3. When Not to Write a Book: Not every entrepreneur needs to write a book. Ally and Beverly discuss how to determine if writing a book is a suitable strategy for your business.

Follow Ally:
Ally Machate | LinkedIn
The Writer's Ally | Webinar
The Writer's Ally | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode of Spark & Ignite Your Marketing, I chat with Ally Machate, a publishing strategist and founder of The Writer’s Ally. With over 25 years of experience, Ally explains how writing the right book can enhance your credibility and attract ideal clients. We discuss the power of a book, the challenges of perfectionism and imposter syndrome, and how purposeful publishing can boost visibility and confidence. This conversation goes beyond marketing; it’s about finding your voice and using that clarity to elevate your brand.

Three Key  Marketing Topics Discussed:

1. Writing the Right Book for Business Growth: Not all books are created equal. Ally explains why aligning your book topic with your platform and expertise is crucial for credibility, client attraction, and authority-building.
2. Overcoming Visibility Blocks and Imposter Syndrome: We explore the internal obstacles, like fear of judgment and perfectionism, that prevent entrepreneurs from writing and publishing. And share mindset tools and personal stories that highlight the freedom of hitting 'publish.'
3. How a Book Can Reshape Your Brand and Offers: Writing a book doesn’t just serve your audience; it brings you brand clarity. 

Follow Ally:
Ally Machate | LinkedIn
The Writer's Ally | Webinar
The Writer's Ally | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Listen to Part 1 here!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In Part 2 of this conversation, we continue our conversation with Nathalie Doremieux, co-founder of The Membership Lab and Podcast Leadflow, on what it really means to grow with intention, clarity, and confidence. We unpack how Nathalie supported top names with scalable backend systems, how AI and automation can create more human connections (not less), and why clarity is the catalyst that unlocks it all. If you’ve ever felt overwhelmed by AI or like you’re “not wired” to be an entrepreneur, this episode will be your new favorite permission slip.

Three Key  Marketing Topics Discussed:

1. Clarity unlocks trust and trust unlocks freedom: Nathalie shares how high-level entrepreneurs like James Wedmore didn’t micromanage; they just communicated with clarity, making trust and execution seamless.
2. AI isn’t the enemy of connection, it’s the gateway: Discover how tools like Podcast Leadflow use automation to create personalized, real-time client connections from content you’ve already made.
3. Systems aren’t cold, they’re liberating: With the correct flywheel in place, you can clone yourself, scale intentionally, and focus your energy where it matters most.

Follow Nathalie:
Nathalie Doremieux | LinkedIn
Nathalie Doremieux | Facebook
Podcast LeadFlow | Website
The Membership Lab | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, we welcome Nathalie Doremieux, co-founder of The Membership Lab and Podcast LeadFlow. We explore her transition from Silicon Valley engineer to business strategist in the south of France. Nathalie candidly discusses her journey as an "accidental entrepreneur," how she created a recurring revenue business with a small team, and the importance of simplicity and aligned visibility. If you’re looking for more confidence and clarity without burnout, this episode is your invitation to build differently.

Three Key  Marketing Topics Discussed:

1. Building Confidence as an Accidental Entrepreneur: Nathalie shares her transition from software engineer to online business owner, and how stepping into visibility, especially in a second language, became a game-changer.
2. From Complexity to Flow: Finding Your Zone of Genius: Learn how Nathalie helps clients get clear on what lights them up (and drains them), and how strategic delegation unlocks creative momentum. Check out our spells for Simplifying your Marketing!
3. Why Recurring Revenue Creates Long-Term Business Freedom: We explore how predictable income supports not just stability, but also scale, peace of mind, and future exit opportunities. Discover how to make your business feel aligned!

Follow Nathalie:
Nathalie Doremieux | LinkedIn
Nathalie Doremieux | Facebook
Podcast LeadFlow | Website
The Membership Lab | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Listen to Part 1 here!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In part two of my conversation with Leila Lahbabi, founder of Mindful Academy and author of The Billion Dollar Purpose, we discuss the courage needed to scale a purpose-driven business without burnout. Leila shares her journey from a high-pressure corporate career to entrepreneurship, emphasizing the importance of releasing control, avoiding perfectionism, and trusting the unfolding path. We also talk about how freeing yourself from expectations fosters personal and professional growth. Leila highlights key lessons on embracing vulnerability and making intentional business decisions. If you're feeling overwhelmed, this episode offers valuable tools and mindset shifts to help you move forward with confidence.

Three Key  Marketing Topics Discussed:

1. The Power of Yielding in Business: Leila reflects on how releasing control and embracing uncertainty allowed her business to flourish. She explains why letting go of rigid expectations can actually lead to faster and more meaningful success. Need support in mastering your Brand Authority? Check out this blog!
2. Building Financial Security Before Taking the Leap: A key strategy for sustainable entrepreneurship: Leila emphasizes the importance of building financial security first, so you can create a business that thrives without relying on immediate income.
3. The Mindset Shift from Chasing Perfection to Leading with Soul: Learn why the pursuit of perfection can be paralyzing, and how embracing imperfection and trusting your journey leads to more aligned, joyful, and authentic marketing.

Follow Leila:
Leila Lahbabi | LinkedIn
Leila Lahbabi | Instagram
Mindful Academy | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What happens when the hustle becomes a trap instead of a path to freedom? In this episode, we welcome Leila Lahbabi, founder of Mindful Academy and author of The Billion Dollar Purpose. Leeila shares her journey from burnout in a consulting career to finding clarity in her brand after experiencing profound grief. We discuss how burnout and societal expectations can cloud our vision and what it means to build a business with intention and alignment. If you feel you're doing all the "right" things but still feel lost, this episode is your invitation to pause, realign, and rediscover your true spark.

Three Key  Marketing Topics Discussed:

1. Burnout and Misalignment in Business: Leila discusses how passion can lead to burnout if not aligned with personal values, warning against societal expectations that thicken the disconnect and threaten sustainability.
2. Brand Clarity Through Personal Transformation: Authentic brand clarity arises from understanding ourselves, as Leila and Beverly highlight the role of personal growth in building a meaningful business.
3. Mindfulness as a Business Strategy: The episode connects mindfulness with marketing, emphasizing that true effectiveness stems from focused, intentional leadership rather than doing more. Learn more about how to elevate your Marketing Strategy here!

Follow Leila:
Leila Lahbabi | LinkedIn
Leila Lahbabi | Instagram
Mindful Academy | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Listen to Part 1 here!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What does confidence look like when your brand was built without sight? In this powerful continuation, Debra Erickson, founder of The Blind Kitchen, opens up about what it really means to show up, be seen, and serve a niche with heart. From battling generational beliefs about self-promotion to learning how to repurpose podcast content into scroll-stopping video snippets, Debra shares the behind-the-scenes of building authority without burning out. You’ll also hear a deeply personal (and humorous) conversation about marketing to aging loved ones, the emotional nuance of accessibility, and why affirming content creators matters more than you think. If you’ve ever hesitated to hit “record” or struggled to talk about what you do, this episode is your permission slip to lean into imperfect visibility, with courage and clarity.

Three Key  Marketing Topics Discussed:

1. Confidence Through Repetition, Not Perfection: Debra reminds us that confidence isn’t about being fearless; it’s about showing up anyway. Through trying, failing, and evolving, we grow into visibility that feels authentic.
2. Repurposing Podcast Content for Maximum Impact: Debra shares how her team breaks down longer podcast interviews into short, engaging snippets that feel fresh and relevant. This strategy not only increases reach but keeps the brand’s message evolving with each conversation. Learn more about how to Simplify Your Marketing Strategy!
3. Marketing Beyond the Obvious Audience: While her niche is people with vision loss, Debra highlights the importance of reaching “hidden” audiences, like aging adults who don’t identify as visually impaired but benefit from accessibility tools. It’s a powerful reminder to market with empathy and expansion in mind.

Follow Debra:
Debra Erickson | LinkedIn
The Blind Kitchen | Facebook
The Blind Kitchen | Instagram
The Blind Kitchen | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Over 7 million adults in the U.S. are blind or visually impaired, and for many, the kitchen becomes one of the most intimidating and inaccessible places in their home. In this powerful episode, Debra Erickson, founder of The Blind Kitchen, shares her remarkable journey of losing her vision, enrolling in culinary school, and building a purpose-driven brand that empowers others to cook with confidence. From adaptive kitchen tools to the emotional impact of regaining independence, Debra’s story is one of resilience, innovation, and heart. We discuss the power of accessible marketing, the mindset shifts required to lead with purpose, and why thoughtful design isn’t just inclusive, it’s also strategic. If you’ve ever felt like the odds were stacked against you, this episode will reignite your courage and remind you that your story has power.

Three Key  Marketing Topics Discussed:

1. Accessible Design is Good Marketing: Debra emphasizes that accessibility isn't just a moral responsibility; it’s a smart business move. She shares how making simple changes like adding image descriptions can help businesses connect with more customers and build brand trust with underserved audiences.
2. Building a Brand Around Purpose and Identity: The Blind Kitchen is rooted in Debra’s lived experience, creating an authentic brand that resonates deeply with her community. She explains how clarity of purpose helped her build emotional connection, credibility, and a loyal customer base.
3. Marketing by Listening and Testing: Instead of relying solely on outside experts, Debra now listens to her gut and watches the data. Through trial, error, and a willingness to pivot, she’s learned how to refine her strategy and invest only in what actually moves the needle.

Follow Debra:
Debra Erickson | LinkedIn
The Blind Kitchen | Facebook
The Blind Kitchen | Instagram
The Blind Kitchen | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Listen to Part 1!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In Part 2 of this powerful conversation, Leslie Taylor shares the behind-the-scenes truth of navigating entrepreneurship while managing motherhood, caregiving, breast cancer recovery, and her desire to build something meaningful. She and Beverly explore what it really looks like to redefine success, niche with purpose, and show up with quiet courage, even when things are messy. From faith and imposter syndrome to marketing burnout and the power of aligned decisions, this episode is a masterclass in building a business that fits your life, not the other way around.

Three Key  Marketing Topics Discussed:

1. Building Confidence to Show Up on LinkedIn: Leslie shares how she overcame fear and imposter syndrome to fully show up on LinkedIn and embrace marketing as a business owner, not just a numbers person.
2. Niching for Messaging and Marketing Power: She discusses how narrowing her niche to serve real estate investors and potentially engineering/construction firms is a strategic marketing move for better connection and clarity.
3. Marketing Systems and Social Media Tools: From her use of Loomly to her struggles with social media content creation, Leslie opens up about the importance of systems and tools in managing marketing without burnout. Check out these Five Essential Marketing Tools!

Follow Leslie:
Leslie Taylor | LinkedIn
Leslie Taylor | Instagram
Leslie Taylor | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz