Chris Toy (@ChrisToy), co-founder and CEO of MarketerHire, joined Anne Dwane in a special session for Villagers. They discussed:

- Why if you don’t know who your customer demo is, you need a marketer on your team earlier than you think.

- The misconception that marketing is something to be done at a later stage, or is expensive, or is only about customer acquisition.

- Why marketing is part of the de-risking process for your company.

- The tech stack to use at the early stage.

- The ideal marketing budget for startups.

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