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Marketing or misfire? Sydney Sweeny ad fuels 23 percent stock surge
Is American Eagle’s latest ad campaign genius marketing or just bad taste? The play on words, featuring actress Sydney Sweeney, has divided opinion and even caught the attention of former President Trump. David Harper explores whether the backlash actually worked in the brand’s favour.
We also speak to the OECD’s Chief Economist to ask whether companies are investing enough to fuel global economic growth.
And we unpack a landmark defence deal between Australia and a Japanese shipbuilder — the first of its kind.
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By BBC World Service
4.3
250250 ratings
Is American Eagle’s latest ad campaign genius marketing or just bad taste? The play on words, featuring actress Sydney Sweeney, has divided opinion and even caught the attention of former President Trump. David Harper explores whether the backlash actually worked in the brand’s favour.
We also speak to the OECD’s Chief Economist to ask whether companies are investing enough to fuel global economic growth.
And we unpack a landmark defence deal between Australia and a Japanese shipbuilder — the first of its kind.
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