Sign up to save your podcasts
Or
Share Marketing or misfire? Sydney Sweeny ad fuels 23 percent stock surge
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Marketing or misfire? Sydney Sweeny ad fuels 23 percent stock surge
Is American Eagle’s latest ad campaign genius marketing or just bad taste? The play on words, featuring actress Sydney Sweeney, has divided opinion and even caught the attention of former President Trump. David Harper explores whether the backlash actually worked in the brand’s favour.
We also speak to the OECD’s Chief Economist to ask whether companies are investing enough to fuel global economic growth.
And we unpack a landmark defence deal between Australia and a Japanese shipbuilder — the first of its kind.
View all episodes
By BBC World Service
4.3
250250 ratings
Is American Eagle’s latest ad campaign genius marketing or just bad taste? The play on words, featuring actress Sydney Sweeney, has divided opinion and even caught the attention of former President Trump. David Harper explores whether the backlash actually worked in the brand’s favour.
We also speak to the OECD’s Chief Economist to ask whether companies are investing enough to fuel global economic growth.
And we unpack a landmark defence deal between Australia and a Japanese shipbuilder — the first of its kind.
More shows like World Business Report
View all
In Our Time
5,447 Listeners
The Documentary Podcast
1,806 Listeners
Global News Podcast
7,656 Listeners
Economist Podcasts
4,235 Listeners
Business Daily
527 Listeners
Newshour
1,055 Listeners
Bloomberg Businessweek
434 Listeners
The Life Scientific
230 Listeners
The Interview
361 Listeners
Business Matters
44 Listeners
FT Tech Tonic
89 Listeners
Newscast
633 Listeners
Evil Genius with Russell Kane
364 Listeners
Behind the Money
227 Listeners
FT News Briefing
677 Listeners
Elis James and John Robins
326 Listeners
You're Dead to Me
3,046 Listeners
The World in Brief from The Economist
1,073 Listeners
Sport's Strangest Crimes
94 Listeners
Uncanny
599 Listeners
Dua Lipa: At Your Service
1,001 Listeners
Lady Killers with Lucy Worsley
515 Listeners
Believe in Magic
608 Listeners
Unhedged
163 Listeners
The Global Story
121 Listeners
Miss Me?
270 Listeners
The History Podcast
29 Listeners
The Economics Show
128 Listeners
Rory Stewart: The Long History of...
95 Listeners
Havana Helmet Club
4 Listeners