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In this episode of the Holiday Cottage Handbook Podcast, we welcome Cristiana Carpini, Founder and CEO of Tara Home Consulting, to share her expertise on building and scaling successful short-term rental businesses.

Cristiana provides invaluable insights into marketing, legislation, scaling strategies, and what it takes to achieve success in today’s dynamic property management landscape.

2:58: Cristiana’s journey in the STR industry
5:54: The clients Tara Home Consulting works with and the challenges they solve
8:13: Marketing and branding for short-term rentals
9:55: Key industry trends, including regulation and legislation
11:29: Common mistakes property managers make and how to avoid them
13:19: How to scale a property management business effectively
15:03: Cristiana’s advice to new entrepreneurs: don’t do it on your own
16:43: What an exit looks like and how to prepare for it
19:49: The importance of having a clear end goal in business
21:13: Cristiana’s predictions and expectations for 2025
24:47: Cristiana’s favourite brand: BOOM
25:34: Individual shout-out to Neely Khan
26:34: No. 1 lesson learned: never take anything for granted

Links: 

James Varley: https://www.linkedin.com/in/jdsvarley/

Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/

Cristiana Carpini: https://www.linkedin.com/in/cristiana-carpini-40b65413/

Tara Home Consulting: https://tarahome.consulting/

Mentions:

BOOM: https://www.boomnow.com/

Neely Khan: https://www.linkedin.com/in/neelykhan/

Sponsors:

HCH Financial Services: https://www.hchfs.com/

Hosthub: https://www.hosthub.com/?utm_source=affiliate&utm_medium=banner&utm_campaign=HCH

Booklee: https://www.bookl.ee/

Smiling House: https://smilinghouse.ch/

Free event:

Your Air Success, Six Park Place, London, Friday 4 April
Register for your free ticket (places are limited): https://www.holidaycottagehandbook.com/yourairsuccess

Free downloads:

The Ultimate Guide to Short-Term Rentals: https://www.holidaycottagehandbook.com/e-book

Guest Communication 101 for Direct Bookings: https://www.holidaycottagehandbook.com/hospitable

How to Navigate London's 90-Day Short-Term Rentals Limit: https://www.holidaycottagehandbook.com/your-airhost

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Contact the show: https://www.holidaycottagehandbook.com/contact