<p>In this episode, we sit down with Dr Grace Kite, Founder of Magic Numbers, to unpack what marketing effectiveness truly means in today’s fragmented media world.<br>From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!</p>

In this episode, we sit down with Dr Grace Kite, Founder of Magic Numbers, to unpack what marketing effectiveness truly means in today’s fragmented media world. From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.

Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

Business

Marketing

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

Share Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

Sign up to save your podcasts

Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

Marketing That Actually Works | Lessons from Dr Grace Kite of Magic Numbers

More shows like The Places We'll Go Marketing Show

Desert Island Discs

The Bottom Line

The Diary Of A CEO with Steven Bartlett

Happy Place

How To Fail With Elizabeth Day

Off Menu with Ed Gamble and James Acaster

Uncensored CMO

The High Performance Podcast

Parenting Hell with Rob Beckett and Josh Widdicombe

My Therapist Ghosted Me

The Rest Is Entertainment

The Louis Theroux Podcast

Political Currency

Begin Again with Davina McCall

Dig It with Jo Whiley and Zoe Ball