Struggling to figure out where to focus your marketing efforts? Join Shauna Lynn as she sits down with Candace Huntly, founder of SongBird Marketing Communications, to talk about what really works when it comes to building a brand and reaching the right audience. From navigating rejection in business to making smarter marketing decisions, Candace shares her journey from the entertainment industry to running an award-winning agency—and the lessons she's learned along the way.
Whether you're just starting out or looking to refine your strategy, this conversation will help you cut through the noise and focus on what actually moves the needle. Candace and Shauna Lynn discuss the importance of targeting the right audience, avoiding common marketing pitfalls, and knowing when to scale back or double down. Plus, Candace offers insights into influencer marketing and why engagement matters more than follower count.

Timestamps:

• [04:15] – Handling rejection and turning it into growth.
• [12:30] – The biggest marketing mistake businesses make.
• [22:45] – Where to focus your marketing with limited time.
• [35:10] – Why engagement matters more than followers.
• [48:20] – Balancing business and personal life.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Episode #38,  Self-Acceptance and Empowerment with Lorna Costa, https://www.aboutshaunalynn.com/rwrb-podcast-episodes/self-acceptance-and-empowerment

Songbird Marketing Communications:

• Learn more about Candace: https://www.songbirdmarketing.com/
• Book your free consultation here: https://www.songbirdmarketing.com/small-biz-packages
• Follow Candace on Facebook: https://www.facebook.com/SongbirdMarketingCommunications
• Follow Candace on Instagram: https://www.instagram.com/songbird_buzz/?hl=en
• Follow Candace on Linkedin: https://www.linkedin.com/company/songbird-marketing-communications/

About Candace:
Candace Huntly is the Founder of SongBird Marketing Communications, an award-winning agency that helps businesses find their voice in the world of Social Media, Public Relations, Branding, and Marketing. She believes strongly in using both traditional and non-traditional tactics when it comes to building strategies for brands, merging the digital and face-to-face worlds. Candace has run successful strategies for both individual experts and organizations leading to increased brand awareness, community engagement, influencer buzz, and widespread media coverage in top tier print, digital, and broadcast media outlets.
Candace is also a professor at Wilfrid Laurier University, teaching courses mostly in the Business Technology Management program. With a background in teaching and as a professional singer and actor, her career has shifted significantly to get to where she is at now, and she doesn't shy away from talking about the unique path she's taken to get to entrepreneurship.
Her most important achievement, though, is raising a strong-will daughter who is growing up to believe that anything is possible.