In this episode, I sit down with Prashant Sridharan, a 30-year veteran of developer marketing who has shaped go-to-market strategies for tech giants like Sun Microsystems, Microsoft, AWS, Facebook, and Twitter, and currently runs product marketing at Supabase. We dive deep into the origins of DevRel and how marketing to developers has evolved in an increasingly noisy, AI-saturated landscape.Topics covered:- Transitioning from massive tech companies to the fast-paced startup world - How to genuinely measure the success of Developer Relations without ruining communities - Using AI tools like Claude to accelerate mechanical marketing tasks while preserving authentic storytelling - The shift from traditional SEO to GEO (Generative Engine Optimization) for developer tools - The thrill of live, unscripted coding demos and stories from sharing the stage with Steve Ballmer - Prashant's upcoming fiction novel, The Midnight Coders Children, and the craft of writing Find more from Prashant at StrategicNerds.com and check out his non-fiction book, Picks and Shovels: https://amzn.to/4cJ2TRO