Dave Woodward details what he learned recently from a conversation with Russell Brunson about what Dave calls the "Marketing Trifecta" The first piece is the hook. This critical piece is frequently overlooked. Yet it can make up for a lot of other weaknesses in your marketing. Dave gives examples of great hooks and those that don't work. As you implement the "trifecta" into your business you can go from startup to 6, 7 and even 8 figures if you get this done right.

Tips and Tricks for You and Your Business

• The Marketing Trifecta's components (1:00)
• The Hook (4:43)

Quotable Moments:

"Sometimes, the hook is the journey – what you are going through."

Other Tidbits:

Price doesn't matter as long as you have the marketing trifecta correct. You can make a lot more money on the same product someone else has as long as it is done correctly.

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