This conversation covers:

-What branding really means for financial advisors

-How marketing supports your brand—and why they’re not interchangeable

-Where advisors should focus their time to create stronger visibility

-Practical ways to communicate your value more effectively

-How to think about audience, channels, and message delivery

-The philosophy behind the Bill Good Marketing system

Whether you’re refining your personal brand or looking for better ways to reach the right audience, this episode delivers clear, practical insights to help you communicate with more clarity and purpose.

Tune in and start thinking differently about how you show up in the marketplace.

Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.com

Elite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.com

Elite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorsuccessions.com

JEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.com

Connect with Matt Hicken on LinkedIn: https://www.linkedin.com/in/matt-hicken/

Check out Bill Good Marketing here: https://www.billgoodmarketing.com

Listen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/

Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners