In our opinion, the most important aspect when it comes to email is actually sending the darn thing! But once you’ve done that a few times, now what? In this episode, we're talking about reviewing your email marketing data. We're gonna go through what to review, tools to make that review easier, how to interpret your metrics, and how often to review. If you feel yourself getting overwhelmed by the intangible information, take a deep breath and head to our podcast page where we have a lovely episode goodie bag with a transcription, links to tools, and more!
Transcription
Monica Pitts 0:00
Hello again, this is Monica Pitts and Katie Guinn. Welcome to marketing with purpose. Now I am so super duper excited to finally have Katie back with me again, this is our first like virtual recording session. It's exciting. So if we have awkward pauses, that's why we can't see each other. Blame technology, which is what we're here to teach you about.
Exactly. So we're here to record part three of reviewing marketing data to make decisions. Now we plan this series to empower marketers and business owners to lean into their marketing data. Because I find that people just straight up ignore their marketing data because they're uncomfortable with it. They don't know where to start. They don't even know what metrics mean, really. And so if you're one of those people and you feel like you're just flushing your money down the toilet with your marketing because you don't even know what's working and what's not. Then you have come to the right place because
this series is just for you. You can just call me your data plumber, we are going to dig into the four things that you really need to know to get control over your marketing data. We'll start with what to review. Then we'll talk about tools that will make that review easier. Third, I'll interpret all the metrics you really need to know. And last but not least, I'm going to go over how often you even really need to review this stuff. I want to clear up your confusion over this data. So you can knock out your excuses to skip the review step. No more money flushing for you, huh? We're gonna make decisions on what worked and what didn't work. We're gonna market with purpose. Let's get started.
Unknown Speaker 1:51
If you're a natural born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police
Unknown Speaker 2:00
lineup. The mayecreate team of creatives has transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast, marketing with purpose, makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of mayecreate with another episode on how to make your marketing not suck.
Monica Pitts 2:28
So today we're talking about reviewing your email marketing data. We're gonna go through what to review, tools to make that review easier, how to interpret your metrics, and how often to review. Yeah, and this is a lot of intangible stuff that I myself as a visual person, prefer visuals for. So I actually prepared a little goodie bag for everybody that will be included on this episode's link on our
