We want you to be able to not only access your website data but to actually understand what all those weird words and strange numbers mean. As businesses, we put so much time and effort into our websites, right? I mean it’s 2020, you have to have a web presence and you need to know if it's working. This podcast covers how to review your website data with these four steps: what you should be reviewing, what tools you need to make it easier, what those metrics actually mean, and how often you should be reviewing.
This podcast is the first of a three-part series about reviewing your marketing data. The next two in the series will cover how to review your social media data and email marketing.
Transcription
Hello again, this is Monica Pitts and welcome to Marketing with Purpose. I am once again recording a podcast in my daughter's closet.
The trials of being a business owner, right. And today I'm going to tackle the first of a three-part series on how to review your marketing data to make decisions. I'm not going to lecture you about why you need to review your marketing data because you're here, I assume that you care about it. So I'm not here to change your values and make you decide that you're going to review stuff.
I love it because it's like a human science experiment. Can you get people to do what you want them to do? And why did they actually do what they did? What can I do differently to make them respond? I mean, and what makes digital marketing so cool is the data is extremely available. I think the reason I love marketing data is because I really understand it. And I also think the reason that more business owners don't look at their marketing data is because they don't know what it means. It makes them feel lost or out of control. I mean, I know that I don't love my retirement reports, and not just because they're tanking right now, but because I just honestly don't have much of a clue of what's going on in them. I mean, thank God for my Edward Jones agent who's translating them for me, and draws little pictures so I can understand what's going on.
Today, I'm hoping to give you that same luxury so you can look at your marketing data and understand if it's working or not, and then make empowered decisions on how to improve it. As I said, I'm going to do a series of podcasts over this topic. I'll be going in-depth over each thing: social media, websites, and email marketing.
I'll cover what you need to review, tools to use to make it easier, interpreting those metrics, and how often you need to review it.
And I'm going to talk about a bunch of really intangible stuff. So if you need visuals, hop on over to the mayecreate website and get the visuals as well as the show notes, and a nicely formatted blog post over this topic at podcast.mayecreate.com. And that's ma y e, c r e a t.com. And while you're there, you might also consider checking out our downloadable resources to help you along the rest of the way in your marketing journey.
So let's start at the top websites. What to review? Since this is the first of my digital
marketing data review podcasts, I'm going to give you a little bit more on the basics behind it.
So picture in your mind, a pyramid. At the top of the pyramid is your goal. At the bottom of the pyramid are the activities in your marketing plan. The middle of the pyramid is filled in with the metrics that you can review ab
