Marketing with Purpose

By MayeCreate Design

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to... more

5

2828 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

The podcast currently has 303 episodes available.

Marketing with Purpose episodes:

June 09, 2020 21. Tool Tip Tuesday 1: Canva
It's our first TOOL TIP TUESDAY (TTT) podcast! We decided to do short podcasts to talk about our team's favorite tools that we use all the time and can't get enough of! For our first TTT we are covering the graphic design platform, Canva! We love it, Canva can be used for presentations, social media, posters, and so much more! Our social media managers here at MayecCreate swear by it—no more messing around in photoshop!
For the full transcription, head over to our website: https://mayecreate.com/blog/tool-tip-tuesday-canva/

...more
9min
June 09, 2020 21. Tool Tip Tuesday 1: Canva
It's our first TOOL TIP TUESDAY (TTT) podcast! We decided to do short podcasts to talk about our team's favorite tools that we use all the time and can't get enough of! For our first TTT we are covering the graphic design platform, Canva! We love it, Canva can be used for presentations, social media, posters, and so much more! Our social media managers here at MayecCreate swear by it—no more messing around in photoshop!
Transcription
Unknown Speaker 0:00
Guess what day it is Katie? tool too tool too tool tool tip Tuesday! It was really, really hard for me.

Monica Pitts 0:09
This is Monica and Katie and Jason. With Tool Tip Tuesday.

Every trade comes with its own set of tools and knowing the right tools to use for each job allows you to get the job done right. Now we don't have any affiliation with this tool. We just love it. Katie and I love it. But we brought in Jason because Jason loves it like even more because he uses it every day. Today's tool is an image editor. I mean, would you call it an image editor or more like a design program?

Unknown Speaker 0:44
I mean, it's like a design program. I guess it's like a simple version of Photoshop. Yes.

Monica Pitts 0:55
It's called Canva

Canva. It's cool.

So the way that we found Canva is they actually emailed us and asked us if we would review their product in a blog post and promised us a free subscription to the program, if we did it. And so we did. And the reason that we kept using Canva is because it's easy to use, and it also didn't require us to have another Adobe license. I mean, how much is a license per user per month? I mean, really? And like, there's a lot of people in our office that, that don't need a full subscription to Adobe. So I'm gonna let Jason tell you what we love about Canva.

Unknown Speaker 1:34
Right? Canva is like a simpler, cooler version of Photoshop to me, I like Photoshop too. It's great for certain things, but Canva is amazing. It just kind of simplifies and puts everything you need all into one place. A couple cool things to start. It has templates, all kinds of graphic design templates that has pre-built fonts and decorations and colors. Everything's decided for you. So I actually don't use those very much. I don't mind just starting from scratch and just I usually have an idea in my head and I know what I need. I just don't use those very much. But if you don't have a ton of graphic design experience, those are really great to use.

Monica Pitts 2:17
I use them for my Christmas cards.

Unknown Speaker 2:19
Yeah, there you go. And also actually the other day, I did use them for a infographic. They have some really cool infographic templates,

Monica Pitts 2:26
and I make my Christmas cards on my phone. Oh, yeah, cuz there's a phone app.
...more
9min
June 04, 2020 20. 6 Things You Can Learn About SEO from a Recipe Blogger
There’s nothing more irritating than clicking on a recipe and being greeted by a wall of text. The recipe is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish. But as annoying as it is, recipe bloggers’ tactics work! There’s a reason we found that recipe. Wondering how they did it? We are covering the 6 things you can learn about SEO from a Recipe Blogger so you can understand how they are showing up in search results. And maybe the next time you end up on a recipe blog you can just give ‘em a nod for a job well done before scrolling to the bottom of the page to find what you want!

For the full transcription, head over to our website: https://mayecreate.com/blog/6-things-you-can-learn-about-seo-from-a-recipe-blogger-2/
...more
16min
June 04, 2020 20. 6 Things You Can Learn About SEO from a Recipe Blogger
There’s nothing more irritating than clicking on a recipe and being greeted by a wall of text. The recipe is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish. But as annoying as it is, recipe bloggers’ tactics work! There’s a reason we found that recipe. Wondering how they did it? We are covering the 6 things you can learn about SEO from a Recipe Blogger so you can understand how they are showing up in search results. And maybe the next time you end up on a recipe blog you can just give ‘em a nod for a job well done before scrolling to the bottom of the page to find what you want!
Transcription

Once upon a time there was a global pandemic which presented me with the opportunity to move my podcasting stations from my lovely downtown office with a view to my nine year old daughter's closet. And now I am presented with another opportunity to move my podcast yet again into my bathtub because my daughter had decided she is not going to be a YouTube star and is filming videos about dog harnesses. Mean while my 5 year old is going door to door conducting surveys about what people like and charting her results. They come by it honest. Good news is, my bathtub has a lovely view of my backyard so while it’s not exactly my office downtown it may actually prove to be an improvement over my previous closet abode.

That however is not the story I am going to focus on today. It may be however the reason for a weird echo which I shall pre-apologise for.

Today I am going to tell you the story of what we can learn about websites from a recipe blogger. You see the other day one of my web developers, Tyler, was complaining about recipe bloggers. Because he says there’s nothing more annoying than clicking on a recipe and being greeted by a wall of text. He says It’s like the author is just talking to hear themselves talk. All that stuff we want is hidden at the bottom of the page under a wall of stories and kitschy photos of the dish.

And then I got to thinking about it, and realized actually, as annoying as it is, they’re actually quite good at what they do, and we can all learn a thing or two from a recipe blogger.

Before I get to the heart of this story I want to quickly remind you that you can get the show notes for this episode as well as a link to a nicely formatted blog post and links to any resources I mention at podcast.mayecreate.com. And while you’re there you can check out our resources section with free downloadable goodies to help you along your way to market your business with purpose.
Alright, back to business.
If you're a natural-born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The mayecreate team of creatives is transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of mayecreate with another episode on how to make your marketing not suck.

Here’s the story - we can all learn a thing or two about website from
...more
16min
May 27, 2020 19. Basic Website Must Haves for 2020
44.5% of getting traffic to your website is about website content and user behavior—is your site up to snuff? On this podcast, we are tackling nine website must haves. These are the things that you need on your site to leave a lasting impression and to get visitors to stick around and consider doing business with you. Turn up the volume and let’s make your website visitors happy!
For a full transcription, head over to our website: https://mayecreate.com/blog/basic-website-must-haves-for-2020/
...more
28min
May 27, 2020 19. Basic Website Must Haves for 2020
44.5% of getting traffic to your website is about website content and user behavior—is your site up to snuff? On this podcast, we are tackling nine website must haves. These are the things that you need on your site to leave a lasting impression and to get visitors to stick around and consider doing business with you. Turn up the volume and let’s make your website visitors happy!
Transcription
Hello, and welcome to marketing with purpose. I'm Monica Pitts and today we are talking about websites again because I love websites, and we're going to tackle website must haves. These are the things that you need on your site to leave a lasting impression and to get visitors to stick around and consider doing business with you.

Unknown Speaker 0:30
If you're a natural born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The mayecreate team of creatives has transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast, marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of mayecreate with another episode on how to make your marketing not suck.

Monica Pitts 1:08
Now having the right stuff on your site and getting people to stick around benefits you in more ways than one. In a previous podcast, we

talked about how Google ranks sites number one, and we discussed that 44.5% of the SEO pie is actually derived from website content and behavior. So what are our responsibilities as marketers and as business owners to build that section of the pie? I mean, parts of it are achieved by SEO experts, but we're not talking about those parts today. We're going to talk about what you should have on your site to make your visitors happy and want to buy from you because that comes from you. Not some SEO expert. Before I dig in, I know we'll be talking about some intangible stuff today. And if you're a visual person, there are slides, video, and a nicely formatted blog post covering this topic at mayecreate.com. Now all of our episodes are transcribed and equipped with links to everything you'll need to like really digest the topic we're tackling today. So visit podcast.mayecreate.com to get all those extra nuggets of goodness. Okay, back to business. Website must haves. Now I get really excited about this stuff. So I'm going to try to keep it pretty basic. We can go in-depth on these things later on in other episodes. But for the sake of time, I'm going to cover these big picture. First thing, we need a mobile-friendly site. Second, real photos. Third, a snazzy homepage. Fourth, we need visual proof. Fifth, share testimonials. Sixth, explain your capabilities. Seventh you need contact information, eight an easy button. That's my favorite part, I swear. And then nine my second maybe favorite part also maybe it's my first favorite part, I don’t know is your voice. So let's dig in to all of those nine things. First and foremost, your website needs to be mobile-friendly. Google looks at mobile sites first before it ever looks at your desktop site. So it will prefer and reward a mobile-friendly website. It has to be mobile-friendly. I know that you can't see this, like as you're starting in the building process. But after your website is built, go through it on your mobile phone and really see how
...more
28min
May 20, 2020 18. Digging into Data Part 2 - Reviewing Social Media Data
WHOA NOW. Are you ready for part 2 of our Digging into Data Series? We hope you’re enjoying this data deep dive as much as we are. In this podcast we are reviewing social media data! We’re covering what you should review, the tools you can use to make it easier, how to interpret those tricky social metrics, and how often you need to review it. Social media isn’t just for millennials, we should all understand if it’s working or not!

For a full transcription of this podcast, head over to our website: https://mayecreate.com/blog/digging-into-data-part-2-reviewing-social-media-data/
...more
38min
May 20, 2020 18. Digging into Data Part 2 - Reviewing Social Media Data
WHOA NOW. Are you ready for part 2 of our Digging into Data Series? We hope you’re enjoying this data deep dive as much as we are. In this podcast we are reviewing social media data! We’re covering what you should review, the tools you can use to make it easier, how to interpret those tricky social metrics, and how often you need to review it. Social media isn’t just for millennials, we should all understand if it’s working or not!
Transcription
0:00
Hello, and thank you for joining me. I'm Monica Pitts. Welcome to Marketing with Purpose. Today we are doing the second part of our series on reviewing marketing data to make decisions and today we are going to talk about social media data. I am not going to sit on my pulpit and tell you all about how amazing it is to review all of your marketing data because I'm assuming that you know how amazing it is or else you would not have tuned in today to listen to this incredibly interesting podcast about data. I really love data because not just the Star Trek character either although I was nearly raised with him because my dad's a total Trekkie. But I love marketing data because I think that marketing is just a huge science experiment and I love to see how all of my efforts come through in the end. And digital marketing is very special because it is so incredibly trackable. I love looking at the data because I understand it, but I find that a lot of my clients are very overwhelmed with data. They get these reports from me, and they never look at them because they don't understand them. And then I started writing them emails about all the data that I found and they said, Monica, I don't understand any of it. So then I make them sit in meetings with me while I draw them pictures just like my Edward Jones agent does for me about my retirement. And then they start to feel a little bit more in control. And finally, I started making videos for them about their data and explaining it to them and that seemed to work pretty good too. So I'm going to do the same for you today. I'm going to try to break it down into the different types of data that you would review, the tools you use to review it, what all of it means, and how often you need to look at it. Our topic today is super intangible. So tangible in fact that I questioned whether I should even cover it in this medium, but I did learn all about AdWords from the PPC podcast. That is also very intangible and those dudes are like gods in my world, so I figured you know what if I can learn that kind of thing from a podcast, you can learn to review social media data from a podcast too. But if you need visuals, you can hop on over to the Mayecreate website and get those visuals as well as the show notes and a link to a very nicely formatted blog post over the topic at podcast.mayecreate.com. Now while you're there, you can also check out our downloadable resources. We have an ebook on intro to Facebook, so many other resources that you can download for free to help you along in your marketing journey.

So let's start at the top. What to review. Remember, you're reviewing marketing data pyramid style, just like we talked about in our last podcast on data to make marketing decisions from your website. The bottom of the pyramid is your plan, the activities you'll execute to implement the marketing plan. The narrow top is the end goal of your marketing campaign. And that goal defines your most important metric. So for example, if your goal is to increase sales, then sales revenue is your most important metric. So if you do nothing else, you're going to review the amount of money or hours you spent on your marketing versus the amount of sales revenue that you brought in. As you're reviewing your mark
...more
38min
May 20, 2020 17. How Google Ranks Sites #1
This episode is not for the SEO experts, it's for SEO beginners. It's for the people who want to have a big picture understanding of how SEO works and those who want to do a survey of their own site and see how it meets up to Google's expectations. In this podcast, we are covering what SEO is, what it means, and if you need it, and then we break it down into five big components about how it works. Lastly, we will provide the tools so you can audit your own site and see how you stack up!
For a full transcription of this podcast, head over to our website: https://mayecreate.com/blog/how-google-ranks-sites-1/

...more
27min
May 20, 2020 17. How Google Ranks Sites #1
This episode is not for the SEO experts, it's for SEO beginners. It's for the people who want to have a big picture understanding of how SEO works and those who want to do a survey of their own site and see how it meets up to Google's expectations. In this podcast, we are covering what SEO is, what it means, and if you need it, and then we break it down into five big components about how it works. Lastly, we will provide the tools so you can audit your own site and see how you stack up!
Transcription
Monica Pitts 0:00
Hello friends and welcome to marketing with purpose. This is Monica Pitts and today I'm going to talk about my friend of me Google and how he ranked sites. Number one.

Unknown Speaker 0:17
If you're a natural-born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The mayecreate team of creatives is transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of mayecreate with another episode on how to make your marketing not suck.
Monica Pitts 0:53
So this episode is not for the SEO experts. It's for the SEO beginners. It's for the people who want to have a big picture understanding of how it works, and maybe want to do a survey of your own site and how it meets up to Google's expectations. So before I dive into the topic too deeply, I want to let you know that there is a worksheet that I made up that you can download that you can take notes on, but then also, it has a worksheet that breaks the items that I'm going to talk about into a check sheet so you can use the resources that I'm going to introduce to you to do a survey of your own site to guide you and you could also use it if you're going to set up an new one as you know a checklist so go ahead and go out to resources.mayecreate.com and download that sheet. And you can also go to podcast.mayecreate.com to get the Show Notes for this episode and to see links to the downloadable resources or jump on over to the nicely formatted blog posts with all the visuals and everything put together in case you want to read all about it. So, back to business, how does Google rank sites number one, I'm going to introduce you to search engine optimization and tell you what it means we're going to have a brief discussion about if you even need to worry about it or not. And then we're going to talk about in-depth for most of the time how it works. So what does SEO mean? And it's, it stands for search engine optimization. That's what those three little letters mean, SEO, Search Engine Optimization. And what that is, is Google's interpretation of the reputation and online health of your business. It's the way that it judges whether you're worthy of displaying on search results or not. Google's search algorithm uses certain factors to decide how relevant you are to searchers. And then is how SEO is derived just through that algorithm. Now, people come into my office all the time, and they're like, I need to rank number one, I really I needed to be number one and then sometimes yes, sometimes you do need to rank number one. And then there's other times where that probably doesn't need to be your main concern as the business. So SEO is not everybody's top priority. Now, one thing that should always happen is you should always show up when someone searches for your name. If your website does
...more
27min

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

The podcast currently has 303 episodes available.