Marketing with Purpose

By MayeCreate Design

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to... more

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FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

The podcast currently has 295 episodes available.

Marketing with Purpose episodes:

April 29, 2020 12. How to Manage Your Email Efficiently
Does anyone else get super overwhelmed in their work email and end up consumed for hours? We feel your pain. Without proper management, a work email just seems like an endless black hole. That’s why in this podcast we are talking about how to improve email efficiency so you guys can keep it under control and improve your lives. Less time in email means more time doing everything else.

For a full transcription of this podcast, head over to our website: https://mayecreate.com/blog/how-to-organize-your-gmail-inbox-8-tips-for-managing-your-email-efficiently-2/
...more
29min
April 29, 2020 12. How to Manage Your Email Efficiently
Does anyone else get super overwhelmed in their work email and end up consumed for hours? We feel your pain. Without proper management, a work email just seems like an endless black hole. That’s why in this podcast we are talking about how to improve email efficiency so you guys can keep it under control and improve your lives. Less time in email means more time doing everything else.

Transcription

Monica Pitts 0:01

Hello, again this is Monica Pitts. Welcome to marketing with purpose and with me today is our efficiency and process master at MayeCreate Stacy Brockmeier. Hey guys! Today, okay so one of the things that Stacy has been teaching in the office a lot and really to our clients as well is how to improve email efficiency because we've been doing some hiring and we have some new friends around here. And we noticed that it takes them forever to get through their email every single day. And Stacy has a magic way that she handles her email and I have a less magic way that I handle my email. And we want to discuss those today. So that way you guys can also be like, efficient emailers and improve your lives because you have more time.

Stacy Brockmeier 0:54

Absolutely. So we get millions maybe if emails day I know it's not Millions but it really feels like million some days. And just making sure that we have those organized and so that maybe they don't take you know, your entire day to check your email is always a super positive thing. Getting through it quickly,

Monica Pitts 1:16

The first thing that I feel like people have to do with their email to keep it under control. It took me a long time to do this. But when I first started the company, I was both developing websites and talking with clients. And I realized that I was just responsive all the time, this email would come in and respond to it just responding, responding, responding. And so I feel like the very first trick to regardless of what magical methods you use to manage the actual physical emails, is setting boundaries with your email, for example, I get in in the morning and sometimes I check my email and sometimes I don't it depends on whether I have a must do task on my schedule if there's something that absolutely has to get done that morning. I do not get into my email first thing, because I am going to get consumed by it. And the other thing that I do is I only check my email periodically throughout the day. And then I close it down. I don't even get into it unless I have to. Because I think email is almost as bad as social media. You get in there and you're like, oh, Sherry emailed me, that's so awesome. And then you read Sherry's email, and you respond to Sherry's email, and before you know it, you've spent 20 minutes in there and you didn't you can't even remember why you went in.

Stacy Brockmeier 2:32

Absolutely. I think just making a plan, whatever you do, stick with it. Like for example, I check my email before I ever come to the office, because then I can, like, you know, delete that target email that I didn't really need, but I love target. So I just really liked reading their emails. And so I can get some of those things out of the way that aren't necessarily work related, but they still come into my email. And also, I can see and be prepared If there's something like literally blowing up, not literally things don't literally blow up in our world today, they figuratively blow up in our world. And so if we can get those things out of the way or know what we're walking into with our email, I always think that makes me feel better all day long.

Monica Pitts 3:19

And the other thing that I do to increase my productivity is I
...more
29min
April 29, 2020 11. How to Extend the Life of Your Website
Websites are like cars - you can't drive them forever. You have to change the oil, you have to fill up the gas, you've got to rotate the tires. These are things that you're going to do with your website, and the frequency with which you do them will improve the shelf life of your website.

For a full transcription of this podcast, head over to our website: https://mayecreate.com/blog/how-to-extend-the-life-of-your-website/
...more
29min
April 29, 2020 11. How to Extend the Life of Your Website
Websites are like cars - you can't drive them forever. You have to change the oil, you have to fill up the gas, you've got to rotate the tires. These are things that you're going to do with your website, and the frequency with which you do them will improve the shelf life of your website.
Transcription

Hello again this is Monica Pitts - Welcome to Marketing with Purpose. With me today to finish up our two part podcast about how long websites last and how to make them last longer is Mrs. Stacy Brockmeier.

0:17

Hey guys.

0:19

So Stacy is our resident expert consultant slash sales lady. Wearer of all the hats. And she regularly reviews websites and helps people decide what they can do to make them last longer.

We discussed in the last episode, how long a website will probably be good for, and we decided at this point, like three to six years, three to six years. Yep, yep. And we also went on a total rants about cell phones and stuff that was very fun for us and hopefully...

0:53

User expectations and stuff.

0:55

It really turned into user expectations. So if you are wondering if your website needs to be updated, there are lots of different ways that you can get this information. The first part - Well, and all of it is really understanding user expectations really, ah, see all the way back around.

So how do I define user expectations when it comes to being online? I feel like there's two ways one is using your gut and doing a little bit of like elbow grease research. And then the next would be going concrete and running a bunch of tests. So let's start with using your gut.

1:38

Yeah, so there are different styles for different industries, you know, whether they're advanced industries or service based industries, or really any industry has a little bit of a different style, and then their users expect different functionality out of that site.

1:55

Yeah. One of the things that I try to do annually is an...so most years, I get it done. I go out and I look for great websites. So I already have a list of great websites that I've reviewed before. And then I search for services in different areas of the United States. And I make a list of all the websites that I think are cool. And then I go through them and I write them and I say, Okay, this website gets a 5on usability and this website gets a 2 on X, Y, and Z right? Because I have all the criteria listed out for what makes that type of website great in industry.

2:37

What's great, what could be improved upon just a little bit.

2:40

Yeah, and then as
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29min
April 24, 2020 10. What makes a good construction website?
We absolutely love working with construction companies because, like us, they have to take clients through a project from start to finish on a timeline, and they understand what it is to design and build something. They've been wonderful to work with, and from my experience, I'd like to share some advice about what needs to go into a great construction website.

I would also like to give a disclaimer that a lot of the things we're going to talk about in this podcast apply to more than just construction websites. If you offer any kind of service, if you want to show examples of your work, or if you're trying to hire people, these are great tips and best practices for all industries, you just have to apply it to your own.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/what-makes-a-good-construction-website/
...more
24min
April 24, 2020 10. What makes a good construction website?
We absolutely love working with construction companies because, like us, they have to take clients through a project from start to finish on a timeline, and they understand what it is to design and build something. They've been wonderful to work with, and from my experience, I'd like to share some advice about what needs to go into a great construction website.

I would also like to give a disclaimer that a lot of the things we're going to talk about in this podcast apply to more than just construction websites. If you offer any kind of service, if you want to show examples of your work, or if you're trying to hire people, these are great tips and best practices for all industries, you just have to apply it to your own.
Transcription

0:00

Hello Marketing with Purpose listeners. I'm Monica Pitts. I'm Katie Guinn. And hey, I just said it. This is Marketing with Purpose. Today we're going to talk about one of my very, very favorite topics. What's that

0:13

Websites? We do those!

0:16

That's what we do. I love talking about websites. They're like, my, my core like, this is what I started my business doing. I feel like it's what I really know best is websites. I think that's fair. And one of the types of websites that we make so often are construction websites. At one point in our company, we decided that we were going to focus on certain industries so we could do a better job providing a service to them. One of the industries that we absolutely loved working with was construction companies because like us, they have to take clients through a project from start to finish on a timeline and they understand what it is to design and build something. So they've been wonderful to work with and I have some advice about what needs to go in a great construction website. Yeah,

not just any construction website, but a good one or a great one. Yeah. Which is the point we're making it great people.

I know that we just said that we're going to talk about what makes a great construction website. I would also like to give a disclaimer that a lot of the things that we're going to talk about today apply to more than just construction websites. If you have, you know, services that you offer, if you want to show examples of your work, or if you're trying to hire people, these are great tips. Best practices for all industries, you just got to apply it to your own. Exactly. So stick with us, you'll learn something, I think at least from one of the three things we'll talk about, in my opinion, she thinks

I think it's my opinion. So I think a lot I do. That's why one of the reasons I think you hired me, I hope Oh my God, I'm thinking again.

When I evaluate a construction
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24min
April 24, 2020 9. Digital Marketing Strategies So Good You'll Want Seconds
The prospect of choosing the right marketing mix and actually finding the time to implement it can feel pretty daunting. Just last week I was planning out my own digital marketing campaign for MayeCreate, and even though I do it every single day, I felt totally overwhelmed. Here are a few of the concepts I used as ground rules to guide myself and the workshop attendees as we began to plan their digital marketing strategies; my favorite tried and true.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/digital-marketing-strategies-so-good-youll-want-seconds-2/
...more
0min
April 24, 2020 9. Digital Marketing Strategies So Good You'll Want Seconds
The prospect of choosing the right marketing mix and actually finding the time to implement it can feel pretty daunting. Just last week I was planning out my own digital marketing campaign for MayeCreate, and even though I do it every single day, I felt totally overwhelmed. Here are a few of the concepts I used as ground rules to guide myself and the workshop attendees as we began to plan their digital marketing strategies; my favorite tried and true.
Transcription
Hi, this is Monica Pitts. Welcome to Marketing with Purpose. This is the first episode of our podcast and with me today is Katie Guinn.
0:10
Hello, everyone.
0:11
And we say it's the first episode, because it's the first one we've actually published, but Katie and I have been playing around with this whole idea of podcasting since we went to this conference, and we came back all jazzed, motivated, and then spent like an hour testing...
...more
0min
April 16, 2020 8. How long does a website last?
When you budget for a big project, like a website redesign, you might wonder, “How long until I have to budget for this again?”
Odds are good the cost of web development is more now than it was when you originally had your website built. That makes “How long does a website last?” a super valid question, and one that I hope I can shed some light on today.
Read More
Transcription
0:01Hello again this is Monica Pitts - Welcome to Marketing with Purpose. With me today is the one and the only - Mrs. Stacy Brockmeier. We are going to tackle kind of a…I don't want to say it's nasty. It's not nasty, but it's hard. So websites are kind of like cars. Okay, you get one. And you know you're not going to drive it forever. But it's a little bit easier to understand how long a car is gonna last.
0:30Yeah, there's no odometer on the car. Websites don't have that.
0:45When you're getting ready to make a purchase, like a website, people are asking themselves like how, how long is it going to last? What does it look like budgeting for this thing? Now it might not be your first one but the web is evolving and it won't be your last. Absolutely. So Stacy, when people ask you, let's say, five years ago, if people asked you how long the website would last, what would you say?
1:11Definitely five years ago, I would have said, Oh, five to 10 years.
1:16What would you say now though?
1:17Three to six. It changes so quickly. So even just think about your cell phone. What did your cell phone look like 10 years ago? Mine was a flip phone. Maybe that was around the time razors are really cool.
10 years ago?
Is that maybe a little bit longer? Anyways…
It might've been 15, I'm gonna have to look it up. But I'm thinking I might have had the iPhone 4S or four.
Oh, not 10 years ago. 10 years ago? No way.
I definitely still had a flip phone. Sort or I had this like a slide thing. Yeah, it was one of those 10 years ago, I definitely did not have an iPhone yet.
So we're saying, Oh my gosh, total tangent. I just saw an ad for a dual face phone.
Like on the front and the back?
No, it's like you have two screens, and they're one on top of each other. And then you slide it out. And so you have two monitors. It's like a dual monitor setup, a dual monitor setup on my phone. That's what it looks like.
Think about what things are going to be like in 10 years. What's going to be like in 10 years if
...more
21min
April 16, 2020 8. How long does a website last?
When you budget for a big project, like a website redesign, you might wonder, “How long until I have to budget for this again?”
Odds are good the cost of web development is more now than it was when you originally had your website built. That makes “How long does a website last?” a super valid question, and one that I hope I can shed some light on today.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/how-long-does-a-website-last-2/
...more
21min

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

The podcast currently has 295 episodes available.

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Marketing with Purpose

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

Marketing with Purpose episodes:

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

More shows like Marketing with Purpose

The Amy Porterfield Show

That Sounds Fun with Annie F. Downs