Marketing with Purpose

By MayeCreate Design

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to... more

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FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

The podcast currently has 295 episodes available.

Marketing with Purpose episodes:

July 10, 2020 27. Online Event Sign Up Application Evaluation Checklist
A big part of a lot of nonprofit websites is a robust online event signup solution. The challenge I'm trying to solve today is assisting you with selecting the best online event signup software for your website. And while I’m talking directly to our nonprofit listeners, what we’ll cover here applies to anyone running an online event, though our examples are going to be focused on the nonprofit community.
For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/online-event-sign-up-application-evaluation-checklist/
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25min
July 10, 2020 27. Online Event Sign Up Application Evaluation Checklist
A big part of a lot of nonprofit websites is a robust online event signup solution. The challenge I'm trying to solve today is assisting you with selecting the best online event signup software for your website. And while I’m talking directly to our nonprofit listeners, what we’ll cover here applies to anyone running an online event, though our examples are going to be focused on the nonprofit community.

As I was making this checklist for listeners, I thought to myself, who better to ask for input than our own Stacy Brockmeier? Given her job is to help our clients plan their websites, a big part of that for nonprofits is choosing an online management software for their events. Stacy Brockmeier is our frontman when it comes to helping clients plan their websites, which includes helping nonprofits choose an online event management software that’s right for them.

She has a checklist of the criteria for how to select the right solution we’ll go over today. In case you missed our discussion on different event registration solutions and functionality for your website, we covered that in our last blog/podcast post, Online Event Registration Solutions – From Simple to Robust. Go check it out!

What is event management software? For us at MayeCreate, this event management software is the functionality within your website that allows people to sign up for your event.

DISCLAIMER: Not all scenarios require you house your registration capabilities within your site. We've had some organizations who imagine doing this all through their website, and when we sit down and really start to listen to what they want out of it, we determine it makes more sense to just use their client relationship management system, or CRM, rather than recreate the wheel on your website. Other times their signup form is so incredibly robust, it can't be handled through their CRM, in which case they may have to do a little bit of manual back and forth to make it all work.
Online Event Registration Evaluation Checklist
The first thing you want to do before you begin evaluating your event registration software options is list out all the events you’re going to have, and then think through what is needed in terms of registration for each one of those events.

There is a lot of software out there that does some really cool stuff. What you want from it comes down to planning and then evaluating your software options. We love a good rubric, so if you find a platform that checks all your boxes, that’s a win! Usually though, there's going to be something that doesn’t fit what you need perfectly, so then it becomes about prioritizing what you must have versus what you can be flexible with.

Onto the evaluation checklist!
Will you be taking payments?
If so, you’ll need to find a solution that works with your bank account and payment gateway. In terms of functionality for price structure and all that, you can make it as easy or complicated as you’d like.

Some events we've had offer a discounted rate for group signup or let you sp
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25min
July 07, 2020 26. What to Expect from Your Online Fundraiser with Guest John Baker
The wise and knowledgeable John Baker, Executive director of the Community Foundation of Central Missouri, shares the story of the past 7 years of the CoMoGives Online Fundraiser. In this interview, he discusses what to expect and how it has grown each year.
Transcription

For the full trascription of this podcast, head over to our website: https://mayecreate.com/blog/what-to-expect-from-your-online-fundraiser-with-guest-john-baker/
...more
39min
July 07, 2020 26. What to Expect from Your Online Fundraiser with Guest John Baker
The wise and knowledgeable John Baker, Executive director of the Community Foundation of Central Missouri, shares the story of the past 7 years of the CoMoGives Online Fundraiser. In this interview, he discusses what to expect and how it has grown each year.
Transcription
Here’s the transcription for the podcast! This transcription has not been edited. Some words and phrases may not be accurately depicted.
Unknown Speaker 0:05
If you're a natural born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The makri team of creatives is transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of may create with another episode on how to make your marketing not suck.
Unknown Speaker 0:47
So Hello, everybody, and welcome back to our Facebook Live. Today, I'm pretty excited because I have john Baker, who is the executive director of the Community Foundation in Central Missouri. You will see today. And so thank you for being with us, john.
Unknown Speaker 1:04
Hey, it's my pleasure to be here. Monica, always glad to work with you on whatever might come to mind.
Unknown Speaker 1:11
john and i have actually been through a few adventures together. So first off, john, I don't know if you know this, but your predecessor at the Community Foundation, Roger actually gave me my title. And Chief Creative Officer of may create time and Roger named me boss, which I think is pretty cool. But it's been an amazing replacement for Roger and now you
Unknown Speaker 1:35
know,
Unknown Speaker 1:36
so john, and I started like a million years ago, when you were with the Baptist Church, and you came in you needed a logo, and I remember like this really big group of people sitting around in a circle, and all of us talking about this logo, and that is like my first encounter. And then years later, I was excited because you gave us the chance to work with you on como fans which you know, started out as something small It's a little campaign that could, right. And then. And now that like has come full circle, and really kind of brought us to where we are today, which is helping nonprofits solve their communication challenges through technology and marketing. So for those of you guys who don't know, Hogan is a month long giving campaign, there are 140 local nonprofits that last year gathered more than $956,000 in donations. So it's been a lot of work like a long journey, right? This will be our seventh year this year. And john has many stories to tell about it. And so every year we have a series of meetings that lead up to the campaign to onboard and rally our nonprofit. And every year john gives this great explanation about what people can expect from their participation in the online fundraiser. So I invited him today to share that same glimmer of knowledge with all of us, so we can hear it like right from him. And also this year, his experience with
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39min
July 01, 2020 25. Online Event Registration Solutions - From Simple to Robust

Today I am going to be talking about technology because I really love technology, and we're going to talk about online event registration solutions from simple to robust. This is one of many nonprofit focused podcasts, but it can apply to anyone who's running an online event. So business listeners, don't abandon me yet because I will definitely be giving you some nuggets of goodness for your online event signups today. The examples I use, however, will be for my nonprofit friends, who are trying to pull everything together and switch all of their fundraising events online during this current season of social distancing.

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/online-event-registration-solutions-from-simple-to-robust/

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26min
July 01, 2020 25. Online Event Registration Solutions - From Simple to Robust
Today I am going to be talking about technology because I really love technology, and we're going to talk about online event registration solutions from simple to robust. This is one of many nonprofit focused podcasts, but it can apply to anyone who's running an online event. So business listeners, don't abandon me yet because I will definitely be giving you some nuggets of goodness for your online event signups today. The examples I use, however, will be for my nonprofit friends, who are trying to pull everything together and switch all of their fundraising events online during this current season of social distancing.

Depending upon what kind of event you're planning on running for your organization, you're going to have to tackle a tech challenge, which is allowing people to sign up for your event online. We're going to talk about the functionality that allows people to go online, type in their information, and register for your event. Now, there are lots of different ways you can do this. I'm going to go over five different ways you can do this today. I'll tell you when you should use each one and how they work.

Form on your website - Formidable Pro, Gravity Forms
Event plugin - Paid and Free
Free third party solutions - Survey Monkey
Paid third party solutions - SignMeUp, Signup Genius
Paid third party solutions with marketing - Eventsmart, Eventbrite, Facebook

What’s the difference between first party solutions and third party solutions?
I consider third party solutions things that are not on your website. They might integrate with your website, but they are not physically housed on the server that houses your website. That's why it’s called third party solutions. The other options are physically on your website. So you have a little bit more control over those and the interface of them. So those are your first-party solutions.

Form on Your Website - Formidable Pro, Gravity Forms
Let's start with our first-party solutions. The first one is you can put a form on your website. You can build your form however you want to build your form. There are tons of different form builders out there. We build all of our websites in WordPress, so the examples I'll give you today are for WordPress websites.

Formidable Pro
Our favorite one is Formidable Pro, we love it. It integrates with multiple different types of payment gateways and it allows a lot of flexibility for the events sign up. It has things like conditional fields, so if you said you wanted a T-shirt, it would ask you how big you want it to be. It all depends on how you set up the form. So that form can be as lengthy and intense as you want it to be.

I could go on and on about the power of these types of form building plugins because we have made them do so many different things in our years of building websites. The very first
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26min
June 30, 2020 24. How one nonprofit shifted gears and moved their fundraiser online - earning 3x money than they did the previous year!
The fabulous Kari Hopkins with Coyote Hill will join us to discuss how they flipped their pancake breakfast into a virtual fundraiser and earned 3x more than they did las year. Tune in to hear how they shifted gears to accomplish this amazing feat!
For a full transcription of this podcast, head over to our website: https://mayecreate.com/blog/how-one-nonprofit-shifted-gears-and-moved-their-fundraiser-online-earning-3x-more-than-they-did-the-previous-year/
...more
30min
June 30, 2020 24. How one nonprofit shifted gears and moved their fundraiser online - earning 3x money than they did the previous year!
The fabulous Kari Hopkins with Coyote Hill will join us to discuss how they flipped their pancake breakfast into a virtual fundraiser and earned 3x more than they did las year. Tune in to hear how they shifted gears to accomplish this amazing feat!
Here’s the transcription for the podcast! This transcription has not been edited. Some words and phrases may not be accurately depicted.
Transcription:
Yeah,

yeah, so sometimes Katie is with me on the podcast. And then sometimes I dragged Stacy in.

Because DC knows so many things that I don't like.

It's like I know them but I don't do them every day and she has a really good way of expressing it and so I'm

Yay.

Yeah, it would actually be pretty awesome. If I had a remote control for my refrigerator. I could turn it on and offline podcasting so that way other people don't hear it come through, or like my small people are small, but they sound like elephants when they're running around upstairs and they're just like boom, boom, boom all the time.

Coming through this microphone, I don't even know.

So

I want it like if I couldn't, I think I would stand on a barstool and like bang on the ceiling. You know.

Did you ever do that like when you were in college and live in an apartment

Ah,

And then you're just exchanging back and forth.

My mom won't let the girls do Dance Dance Revolution in her condo with awakening, because

it's so disturbing to the neighbors.

Oh, man, this small people can make so much noise.

Yeah.

Thank you. Don't forget to hit record too.

Okay, she knows she's like I got this.

Um, so after this, I will take it and I'll make like an intro and an outro for for the podcast, and then I'll give it to Jason

and Jason will pull the audio out.

He'll put my stuff in and put the other stuff in. A
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30min
June 26, 2020 23. Time Saving Tips for Promoting & Running Your Online Event
Today we're going to talk about time-saving tips for promoting and running your online event. While this is our first nonprofit focused podcast, it really applies to anyone running an online event. So business listeners, don't just tune this out because there are definitely some great nuggets in here for you too. Today I'm going to go over five different tips that will help you save time while promoting and running your online event.
For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/time-saving-tips-for-promoting-running-your-online-event-np/
...more
18min
June 26, 2020 23. Time Saving Tips for Promoting & Running Your Online Event
Today we're going to talk about time-saving tips for promoting and running your online event. While this is our first nonprofit focused podcast, it really applies to anyone running an online event. So business listeners, don't just tune this out because there are definitely some great nuggets in here for you too. Today I'm going to go over five different tips that will help you save time while promoting and running your online event:
Make it simple.
Lean into your current assets.
Write all emails and social posts in bulk.
Automate as much as humanly possible.
Learn from the successes of others.
Transcription
Monica Pitts 0:00
Hello again and welcome to marketing with purpose. This is Monica Pitts and today, I am going to do the first of many nonprofit focused podcasts. But really this particular topic applies to anyone running an online event. Today we're going to talk about time saving tips for promoting and running your online event. Now I'm going to focus on nonprofits here. But really, all of us businesses can learn a thing or two from nonprofits and nonprofits can certainly learn a thing or two from businesses as well. I mean, in my belief, a good business runs with the servitude of a nonprofit and a great nonprofit runs like a business with a big heart. So business listeners, don't just tune this out because there's definitely some great nuggets in here for you too. Today I'm going to go over five different tips that will help you save time while promoting and running your online event.

Before I jump down the rabbit hole with all these lovely tips to help you save time marketing and running your online event, I want to remind you to check out this episode's goodie bag because Katie has prepared a party favor just for you. She included links to the websites and services we talked about in this episode. And you'll have a link to a very nicely formatted blog post in case you want to read it later. So hop on over to podcast.mayecreate.com your party favor awaits. And just one more service announcement. If you are really serious about running an online fundraising event right now, and maybe you're short on time, tech, or creativity, I have a resource that we just finished that is just for you. It's 14 tech easy online fundraising event ideas. We gathered ideas from nonprofits who are successfully raising donations online and pulled all those lovely ideas together accompanied with their success stories. So give it a glance and see if there's an event that you can wrap your head around and put into action for your organization. All right, now back to business. So I'm going to go over five tips. Let's start at the top, I'll list them off for you, and then I'll go through them one by one. First, make it simple. Second, lien into your current assets. Third, write all your emails and social posts in bulk. Fourth, automate as much as humanly possible. And fifth, learn from the success of others.

So let's start up at the top with make it simple. Number one. So when I say make it simple, I mean, try not to overcomplicate things. One of the things that takes so much time when planning an on
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18min

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

The podcast currently has 295 episodes available.

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Marketing with Purpose

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

Marketing with Purpose episodes:

FAQs about Marketing with Purpose:

How many episodes does Marketing with Purpose have?

More shows like Marketing with Purpose

The Amy Porterfield Show

That Sounds Fun with Annie F. Downs