Dental Drills Bits

Marketing Your Practice to Top Talent


Listen Later

Episode Summary:

In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire.

From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of keeping your energy positive throughout the hiring process. Whether you are actively hiring or just building your team, this conversation is packed with must-use tips to help you find and retain great talent.

Takeaways:

  • If you are having trouble hiring, check your job ads first

  • Always accept resumes even when you are not actively hiring

  • Make sure job ads reflect your practice's values and culture

  • Use creative job titles to capture attention and stand out

  • Women apply when they meet 80 percent of requirements; men at 20 percent

  • Treat hiring like a marketing campaign, not just an HR task

  • Track where your applicants come from to measure effectiveness

  • Consider nontraditional candidates from service-oriented industries

  • Stay positive throughout the process—your mindset matters

  • Great employees are often already employed—go find them

🔊 Episode Sponsors:

Mango Voice VoIP that works for dental practices. Elevate your phone systems and never miss a patient call again 👉 www.mangovoice.com

Identity Dental Marketing Looking to stand out in a crowded market? Identity Dental Marketing builds brands that convert 👉 www.identitydental.com

Plan Forward The number one membership plan platform for dental practices—simple, secure, and patient friendly 👉 www.planforward.io

...more
View all episodesView all episodes
Download on the App Store

Dental Drills BitsBy Sandy Pardue & Dana Salisbury

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

38 ratings


More shows like Dental Drills Bits

View all
The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,349 Listeners

The Double Your Production Podcast by The Team Training Institute | Dr. John Meis | Wendy Briggs

The Double Your Production Podcast

27 Listeners

Dental All-Stars - Dentistry Podcast by All-Star Dental Academy

Dental All-Stars - Dentistry Podcast

78 Listeners

The Dentalpreneur Podcast w/ Dr. Mark Costes by Mark Costes

The Dentalpreneur Podcast w/ Dr. Mark Costes

305 Listeners

Dentistry Made Simple with Dr. Tarun 'TBone' Agarwal by Dr. Tarun Agarwal

Dentistry Made Simple with Dr. Tarun 'TBone' Agarwal

169 Listeners

Shared Practices | Your Dental Roadmap through Practice Ownership by Dr. Richard Low | Shared Practices Network

Shared Practices | Your Dental Roadmap through Practice Ownership

567 Listeners

Bulletproof Dental Practice by Dr. Peter Boulden & Dr. Craig Spodak

Bulletproof Dental Practice

229 Listeners

The Millennial Dentist by MillennialDentist.com

The Millennial Dentist

100 Listeners

The Best Practices Show with Kirk Behrendt by ACT Dental

The Best Practices Show with Kirk Behrendt

73 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,373 Listeners

Dental Practice Heroes by Dr. Paul Etchison

Dental Practice Heroes

148 Listeners

The Dental Practice Fixers Podcast Featuring Secret Shopper Calls to Dental Offices by Dr. Richard Madow

The Dental Practice Fixers Podcast Featuring Secret Shopper Calls to Dental Offices

56 Listeners

Dental A Team Podcast by Kiera Dent

Dental A Team Podcast

269 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,337 Listeners

Daily Dental Podcast by Addison Killeen DDS

Daily Dental Podcast

25 Listeners