Starting a business in this financial climate can be tough, discover today how to keep your marketing costs down as Rob busts the myth that marketing is expensive! He talks about free marketing tactics with proven success, such as how engaging with other influencers can help organically grow your market, the beauty of handwritten letters and how to grow your following on the new social media platform Clubhouse. 

 

KEY TAKEAWAYS 

• Commenting on other influencers posts if a brilliant free marketing tactic. Get the top 100 influencers in your space and niche on Instagram, Facebook and Youtube, turn the notifications on so that you are notified when they post. When they post, engage with them by having a meaningful discussion and debate. 

 

• You need to be seen by people in order to engage and interact with them. You can get up on the stage in other people's clubhouse rooms and get known by answering people's questions. You can even start your own room which will help up your following. 

 

• When you repurpose content across multiple channels, it gives you extra leverage. Instead of having to create content for Facebook Lives, Podcasts, Youtube Videos etc you can get multiple repurposing by using the same content across different platforms. Each time you put it on a new channel you get more interest and engagement and naturally you will gain more followers. 

 

• Handwritten letters are so underrated. You are unlikely to throw away an envelope that came through the post containing a handwritten letter on high quality paper. For collaborations, partnerships or promotional purposes, take your time and hand write them letters. 

 

• If you send emails out, put a call to action in your P.S. Any email you send out should contain a P.S for your book, podcast or social media pages. People always read the P.S but may not always read the content within the emails. 

 

BEST MOMENTS 

“If you do that, and you do that regularly, and you do that in your niche, then you’re going to build your own following for free.”

 

“Once you get seen, then I know who you are and I can bring you into the discussion.”

 

“People will promote your products and services, even if you’re bigger than them.”

 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com