Embedded finance — integrating payments and financial services directly into apps and platforms — is entering its next phase, shifting from niche fintech use cases to core infrastructure for global players. In this episode of Tech Disruptors, Marqeta CEO Mike Milotich joins Bloomberg Intelligence analyst Diksha Gera to discuss how embedded finance, buy now, pay later and flexible credentials are reshaping payments at the point of sale, online and in store. They explore Marqeta’s competitive positioning, AI-driven personalization, the regulation vs. speed trade-off and why Europe could be an underappreciated growth lever as embedded finance moves upmarket.