This episode of the RETHINK Retail Podcast was recorded live at the NRF Big Show 2023 on January 16th, 2023.

In this episode, guest host Melissa Minkow sits down with Martin Urruita, global head of retail innovation and experience at Lego, following his packed session at the Big Show.

Together they discuss digital innovation and the role digital is playing in Lego's physical store experience, as well as how Lego differentiates its DTC experience strategy from its retailer partner experience.

Martin also reveals the projects he most excited about in 2023 as well as what else we can expect from his team of master builders.

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Host: Melissa Minkow

Produced by Gabriella Bock